USA. Paradies Lagardère has unveiled a fresh line-up of destination retail concepts at Hartsfield-Jackson Atlanta International Airport.
Themed ‘Made in Atlanta. Found at ATL’, the stores in Concourse B highlight the city’s culture and creativity through products crafted by local entrepreneurs.
The three new retail concepts include Atlanta Beltline Market, Atlanta Influences Everything and The Village Retail, each offering a strong sense of place.
Hartsfield-Jackson Atlanta International Airport General Manager Ricky Smith said, “This is about making sure Hartsfield-Jackson looks like the city it serves.
“These brands make it clear that Atlanta is here, Atlanta is visible, and Atlanta belongs in this airport in a real way. That is good for the city, good for local businesses, and good for the millions of travellers who move through ATL every year.”
Paradies Lagardère CEO Gregg Paradies added: “We’re incredibly proud to bring these three concepts to our hometown airport. Each one reflects a different dimension of Atlanta’s identity, from its culture and creativity to its entrepreneurial spirit.
“Together, they create a powerful sense of place for travellers and reinforce our commitment to showcasing the very best of the communities we serve.”
Bringing a fashion-forward perspective to airport retail, Atlanta Influences Everything offers t-shirts, hats, fleece jackets and totes that reflect the city’s signature style and culture.
The Village Retail’s opening marks an important step in its mission to advance Black-owned businesses, showcasing the city’s creative community through apparel and products from local brands such as Hairbrella, Brain Love and Love Ground Candle Co.
Atlanta BeltLine Market, inspired by the city’s namesake trail, reflects the connected neighbourhoods and creative character, offering travel essentials and gifts from brands such as Southern Straws, Grady Baby, Gold Lion Farms and more.
The Village Retail CEO Lakeysha Hallmon said, “Transformational change requires transformational vision.
“Opening at Hartsfield-Jackson Atlanta International Airport is a landmark moment for The Village Retail and a clear statement about the calibre of the Black-owned brands we represent.
“Through our partnership with Paradies Lagardère, The Village Retail takes its place on a global retail stage as a defining voice in the future of retail, launching from Atlanta onto the world stage.”
Atlanta Influences Everything Head of Operations and Content Tory Edwards added, “As beneficiaries of how the late Maynard Jackson served Atlanta, AIE was built in service of this city, so being in the world’s busiest airport is a full-circle moment for us.
“It’s not just a milestone for our brand; it’s a win for Atlanta’s small businesses, creatives, and the community we’ve been showing up for over the past decade.
“This space lets us share the spirit of Atlanta with the world, while making sure the people who call this city home see themselves in it too. At our core, AIE is what happens when culture and commerce show up for community.”
Atlanta Beltline President and CEO Clyde Higgs commented, “The Atlanta Beltline has always been about connecting people, places and opportunity.
“Atlanta Beltline Market extends that mission in a powerful new way, bringing our brand and the businesses behind it into one of the world’s busiest airports.
“This is about expanding access, supporting local entrepreneurs and giving travellers a meaningful connection to Atlanta before they even leave the terminal.” ✈
