SINGAPORE. Dior has returned to Singapore Changi Airport Terminal 3 with ‘A Dior Summer Getaway’, a major experiential activation in partnership with The Shilla Duty Free and Changi Airport Group.
The exclusive, Changi-first pop-up located in Terminal 3 began on 28 May and runs until 8 July.
The immersive installation drew inspiration from Founder Christian Dior’s beloved Château de La Colle Noire estate in the South of France, transforming the terminal into a Provençal-inspired beauty destination centred on fragrance, skincare and makeup discovery.
The activation features what Dior described as the largest “Dior summer boat masterpiece” in travel retail. It offers a series of interactive experiences designed to celebrate the House’s summer collections and fragrance innovations.
Drawing on the Château de La Colle Noire’s gardens, colours and natural surroundings, the space invites travellers to explore a multi-sensory environment inspired by French art de vivre.
A scented traffic-stopper, featuring the new Dior Paradise fragrance, welcomes visitors into the experience. Inside, guests are guided to a dedicated La Collection Privée zone, highlighted by a rattan wall installation.
Among the highlights is an olfactory discovery experience showcasing some of Dior’s hero fragrance ingredients. Travellers press a button to discover rose, jasmine and lavender; the raw materials behind pillar fragrances such as Miss Dior, J’adore and Sauvage.
The experience is further enhanced by accompanying audio storytelling that explores the heritage and harvesting traditions associated with the flowers.
At the Beauty Fitting area, travellers can enjoy consultations using Dior’s skincare analyser technology as well as makeup applications inspired by the new Dioriviera Summer 2026 collection.
Retailtainment comes to play through the Dior Summer Games. The interactive experience has been designed to reflect Singapore Changi Airport’s sense of place while encouraging shopper engagement.
With qualifying purchases, travellers are eligible to receive a range of exclusive services, including personalised engraving, bespoke nail bar treatments and limited-edition summer gift wrapping.
A signature Dior summer sailboat installation serves as the activation’s focal point, providing travellers with a dedicated photo opportunity.
The Shilla Duty Free Singapore Managing Director Charles Lee commented, “This summer, travellers are seeking immersive and memorable experiences, and we are delighted to bring the Dior Summer Getaway to life in collaboration with Dior and Changi Airport Group.
“Inspired by the beauty of Provence, this concept offers a unique opportunity to explore Dior’s universe, discover exclusive creations, and enjoy a radiant summer journey through Singapore.”
Changi Airport Group Managing Director, Airside Concessions Hung Jean added, “The Dior Summer Getaway pop-up captures the essence of travel, escape and discovery – bringing a sense of place inspired by the South of France to Changi Airport.
“Through immersive experiences, exclusive launches and engaging retail moments, this pop-up reflects Changi Airport’s commitment to creating joyful and memorable journeys for our travellers.”
Dior Asia Pacific Travel Retail Managing Director and LVMH Beauty Coordination Asia Pacific Catherine Sauvage added: “The Dior Summer Getaway pop-up at Changi Airport beautifully embodies Dior’s spirit of creativity and the French art of living. This sun-drenched experience invites travellers to discover Dior through moments of light, nature and elegance.
“We are deeply grateful to our partners at The Shilla Duty Free Singapore and Changi Airport Group for their continued collaboration in bringing Dior’s vision of summer to life for travellers in Singapore.”
A sun-drenched makeup and fragrance collection
The pop-up showcases Dior’s Summer Collection 2026, created by Dior Makeup Creative and Image Director Peter Philips and inspired by the colours and light of Provence.
The range features limited-edition Dior Forever Glow Luminizer and Dior Forever Glow Maximizer products, presented in packaging adorned with daisy motifs and Christian Dior-inspired lucky charm details. New shades include 003 Sun-Kissed and 630 Sunburst, designed to deliver a radiant summer glow.
The collection features two limited-edition Diorshow 5 Couleurs palettes which draw inspiration from Provençal skies and sunsets. These are complemented by the new Diorshow Flash Stick, a multi-use eye colour available in six shades: 024 Celestial Star, 006 Pearl Star, 545 Beige Tulle, 658 Beige Mitzah, 851 Rosewood Tulle and 481 Brown Poncho.
The Dior Addict Lip Maximizer is also offered in five limited-edition shades inspired by summer skies, combining colour, hydration and a plumping effect. These are 072 Cerulean, 046 Sunbeam, 053 Golden Hour, 054 Aurora and 025 Solar.
Dior Makeup Creative and Image Director Peter Philips commented: “Cool and warm tones set the temperature of the Dioriviera makeup collection. Complexions are sun-kissed and radiant, eyes look stunning and smiles light up. A suspended moment in time reveals azure blues and vibrant coral shades.”
Dior Paradise is the latest addition to La Collection Privée Christian Dior. Crafted by Dior Perfume Creation Director Francis Kurkdjian, the scent is inspired by the almond trees of Château de La Colle Noire and blends bitter almond, citrus notes and tonka bean accords.
Kurkdjian commented: “The bitter almond is rarely highlighted in perfumery. I paired it with cocktail of cheerful citrus fruit top notes – mandarin, orange and lime – which light up the entire composition.
“In this way, the heart of Dior Paradise offers a mouthwatering treat, like an irresistible almond biscuit. I wanted to give it a sensual feel with a fresh woody accord evoking the scents and warmth of Provence.
“Lastly, an enveloping and biscuity roasted Tonka bean prolongs the almondy sweetness. Dior Paradise is as comforting as the first ray of sun emerging at the end of winter to caress your cheek.” ✈
