AUSTRALIA. Brisbane Airport is inviting Expressions of Interest (EOI) for the exclusive management of its on-site advertising concession.
The new agreement, effective from 1 April 2027, offers the successful bidder access to high-impact advertising opportunities targeting both arriving and departing passengers.
Serving more than 25 million passengers annually, Brisbane Airport provides brands with a premium advertising platform to reach business and leisure travellers, airport employees and precinct visitors across its terminals and key access roads.
Passenger volumes are estimated to rise to 34.8 million by 2032, enhancing the concession’s long-term commercial potential.
Recognised as Australia’s most connected domestic hub, Brisbane Airport serves 63 domestic destinations alongside 35 non-stop international routes.
Advertisers will gain access to a portfolio of more than 90 assets, including digital screens, large-format outdoor billboards and high-visibility signage across the precinct, while also reaching more than 100,000 vehicles that travel through the site each day.
Brisbane Airport Executive General Manager Commercial Scott Norris said: “Location and timing are everything and it doesn’t get more premium for advertisers than being at the front door of Queensland’s busiest gateway.
“This coveted concession will provide access to our high-value audiences the moment they step foot off the plane into our terminals.
“With a large-scale network of high-impact assets, this opportunity gives a leading global out-of-home operator a powerful platform for brands seeking to maximise exposure.”
Brisbane Airport has committed A$5 billion (US$3.3 billion) to a five-year development programme aimed at transforming Queensland’s premier gateway.
Expressions of Interest close at 5pm local time on 7 July.
To obtain a copy of the EOI document please contact Brett Peters via email brett.peters@bne.com.au . ✈
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