Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
USA. Today’s images come courtesy of retail developer ASUR Airports at Los Angeles International Airport (LAX) as football World Cup fever continues to sweep North America.
‘Game on at LAX’ is the company’s rallying cry as it hosts a range of FIFA-driven activations at the West Coast gateway.
In the latest, guests who spend over US$75 with selected retail partners at ASUR-managed terminals will take home an exclusive LAX-branded soccer jersey.
ASUR Airports said: “These limited-edition jerseys are extremely limited and available on a first-come, first-served basis. Once they’re gone, they’re gone.”
As the images show, the ASUR Airports team has leapt with enthusiasm into the spirit of the campaign, bringing the energy of the football tournament directly into the terminal.
It underlines how airports and their partners can deliver themed, seasonal and event-led experiences to travellers with fun and vigour – and add value and enjoyment to the journey. ✈
