SOUTH KOREA. Shinsegae Duty Free and Medicube have partnered to showcase the Korean wellness beauty brand’s Forever Cherry Collection through a dedicated pop-up at the retailer’s Myeong-dong store, running until 30 November.
As K-beauty continues to evolve beyond skincare, haircare and beauty accessories are emerging as one of the fastest-growing categories, driven by consumers seeking complete beauty routines and collectible lifestyle items, Shinsegae Duty Free observed.
Industry data also points to strong momentum for haircare products both in South Korea and overseas, reflecting the growing global appeal of K-beauty beyond cosmetics, the retailer added.
Created in collaboration with Jang Won-young of hugely popular K-pop group IVE, the pop-up collection features the Ribbon Cherry Glass Hair Brush, available as a travel retail-exclusive.
The collection has proven popular among both Korean and international shoppers, Shinsegae Duty Free said.
Featuring ribbon and cherry-inspired design, the brush incorporates APR’s proprietary four-layer bristle technology and comes with a matching stand and protective cap, combining aesthetic appeal with practicality.
Designed in pink tones with ribbon and cherry motifs, the pop-up combines product displays with an interactive photo zone, creating an immersive brand experience for shoppers.
The Ribbon Cherry Glass Hair Brush is currently available at the Shinsegae Duty Free Myeong-dong pop-up and online store, with additional items from the Forever Cherry collection scheduled for phased release.
As reported, Shinsegae Duty Free opened a Medicube flagship store at its Myeong-dong location in April, further strengthening the K-Beauty offering within its 10th Floor K-Beauty Zone.
The permanent store followed a successful six-month pop-up trial.
The latest initiative supports the retailer’s strategy to expand its exclusive collaboration portfolio and enhance its K-beauty content and retail experience. ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, wines & spirits distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
