TÜRKIYE. Unifree Duty Free has launched a summer campaign at Istanbul Airport, combining immersive brand activations, live entertainment, tastings and product discovery with striking visual merchandising and vibrant seasonal décor.
Built around the theme ‘Summer Is The Feeling, Enjoy It’, the project is designed to create an upbeat atmosphere across the airport during the peak travel season, while highlighting an extensive portfolio of premium brands.
The programme includes live DJ performances every Friday throughout August, alongside premium brand experiences ranging from signature cocktail tastings during a Cocktail Festival to confectionery sampling and other featured product showcases.
The campaign underscores the retailer’s emphasis on experience-led retail, making shopping a more engaging part of the airport journey through entertainment, seasonal storytelling and product discovery.
Unifree Duty Free Chief Commercial Officer Ceren Tonguç said: “Summer is one of the busiest travel periods of the year, and we want every passenger to feel the vibrant spirit of the season from the moment they enter our stores.
“Through colorful seasonal decorations, live DJ performances every Friday and interactive tasting experiences with our brand partners, we are creating memorable moments that go beyond shopping.
“Our goal is to make every visit to Unifree Duty Free an enjoyable part of the travel journey while showcasing the unique energy and hospitality of Istanbul Airport.” ✈
