USA. Travel experience company Hudson, part of Avolta, has secured an eight-year contract at Des Moines International Airport (DSM), reinforcing its long-established presence at Iowa’s capital gateway.
The agreement includes the debut of River & Grand by Hudson in the airport’s new terminal, opening in 2027. The concept combines travel essentials with a distinctly local retail experience.
Designed to celebrate the local creative community, the store will spotlight regional artisans and brands such as Raygun, Bozz Prints, BLK & Bold, Clear Creek Orchard, Ironwood Candle Co. and Brown Dogs Farm.
Hudson’s apparel assortment will highlight Iowa’s sporting and cultural heritage, with Homage celebrating Des Moines-area native and WNBA star Caitlin Clark and Baseballism honouring the legacy of the classic Kevin Costner film Field of Dreams.
The offering is further enhanced by a wide selection of fresh food, healthier snack options, travel essentials and premium electronics from leading brands such as Apple, Beats, Bose and Sony.
Avolta President and CEO, North America Steve Johnson said: “Des Moines International Airport has been a meaningful part of Hudson’s story for more than a decade, and we’re proud to build on that relationship as DSM enters this new phase.
“We designed River & Grand to enhance the journey through DSM’s new terminal, giving travellers a tangible connection to the region and supporting the makers, brands, and entrepreneurs who define it.”
Des Moines Airport Authority CEO Brian Mulcahy added: “As we build the future of travel at DSM, we’re proud to continue our partnership with Hudson to create a retail experience that’s distinctly Iowa.
“When our new terminal opens in January 2027, travellers will discover a marketplace filled with local products, artisan goods, and Iowa-inspired gifts that celebrate our state’s culture while supporting the businesses and communities that rely on DSM every day.”
The store will incorporate digital retail solutions, including self-checkout technology, to streamline the shopping experience and enhance convenience for travellers.
The retailer will also offer Club Avolta loyalty benefits to travellers, including access to exclusive offers, rewards and cross-promotional campaigns. ✈
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