INTERNATIONAL. Leading luxury house Effy Jewelry has completed the fleetwide roll-out of its fine jewellery partnership with Princess Cruises. This follows the transition of the onboard jewellery concession aboard Sun Princess to an Effy-branded store.
The onboard boutiques showcase Effy’s signature collections, combining the brand’s focus on design and craftsmanship with personalised service delivered by its onboard team.
According to Effy Jewelry, its fleetwide presence reflects the development of its relationship with Princess Cruises over more than ten years and strengthens its position in the cruise fine jewellery channel.
“Our partnership with Effy Jewelry has continued to elevate the onboard retail experience for our guests, combining exceptional craftsmanship with the warm, personalised service Princess is known for,” commented Princess Cruises Chief Operations Officer Rodrigo Llaguno.
“Completing this transition aboard Sun Princess is an important milestone that reflects our shared commitment to delivering memorable experiences at sea and offering guests distinctive opportunities to celebrate life’s special moments while they sail with us.”
“Over ten years ago, Princess Cruises gave us the remarkable opportunity to become their fine jewellery partner and, with this final transition, that trust comes full circle,” added Effy Jewelry President of the Retail Division Bobby Hematian.
“We are deeply grateful to Princess Cruises for their continued partnership and confidence in Effy, and we look forward to building on this strong relationship for years to come.” ✈
