Ritter Sport is sharpening its focus on flavour discovery, gifting and shopper engagement in global travel retail with a new strategy and product pipeline for 2027.
Under the ‘Start Your Taste Journey with Ritter Sport’ platform, the family-owned German chocolate specialist aims to strengthen its positioning as a ‘travel companion’.
The strategy is built around four pillars: new tastes, travel retail formats, discovery and experience. It places Ritter Sport’s signature square tablets, Choco Cubes and Minis at the heart of the offer.
The Ritter Sport Choco Cubes range has been expanded to feature five new flavours: Caramel Popcorn, Caramel Brownie, Noisette, Raspberry Cocoa and Crispy Milk.
The flavours will feature in two travel retail-exclusive (TREX) formats launching in March 2027: a 400g Sharing Pouch and a 158g Gifting Box.
The sharing pouch includes 50 individually wrapped Choco Cubes in the five flavours, while the gifting box, featuring seven flavours, is an accessible self-treat or gifting option.
Ritter Sport will launch a series of airport activations from spring 2027 to support the portfolio innovations. ‘I Went on a Trip and Packed My Bag’ will invite travellers to create their own perosnalised Ritter Sport selections. ‘Greetings From… 2.0’ will position chocolate as a beloved travel souvenir.
‘Enjoy the Little Things’ is set to spotlight Choco Cubes and their gifting and sharing appeal, while a broader Departure Gate concept will showcase the portfolio in an airport-themed activation.
The programme is tailored to individual key airport locations while retaining consistent brand codes.
Ritter Sport Chief Commercial Officer Michael Lessmann commented, “Travel retail is an environment where taste, discovery and excitement of finding something new come together.
“With our 2027 portfolio, we want to give travellers more reasons to explore Ritter Sport as their travel companion – through new flavours and formats designed around sharing and gifting, and activations that connect our products much more closely with the travel experience.”
Ritter Sport will present its 2027 portfolio and activation concepts at the TFWA World Exhibition & Conference (28 September-1 October), where it will exhibit at N18, Mediterranean Village. ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, spirits & wine distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. EPISODE 5In this episode, we stay with the house of Misaka. This time around Harry takes us up the premiumisation ladder, as he introduces Misaka 18 Years Old Pure Malt Mizunara Cask and its 21 Years sibling. Like its predecessor edition, Episode 5 was shot inside Harry’s acclaimed Mexican restaurant in Wan Chai, Hong Kong, El Gordo Tacos & Grill. Brands or retailers wishing to participate in the TREX Factor should contact Martin Moodie at Martin@MoodieDavittReport.com |
