Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
INDIA. Today’s images come from Ospree Duty Free, which is marking Onam at Thiruvananthapuram International Airport with a colourful celebration of Kerala’s culture, traditions and the joy of homecoming. It is running until 30 September.
The travel retailer’s ‘Osam Onam’ campaign is themed ‘The Royal Homecoming’, inspired by the legend of King Mahabali, whose annual return to Kerala lies at the heart of the Onam story.
It also celebrates the return of Non-Resident Keralites travelling back to the state to celebrate the festival with family and friends.
Ospree Duty Free is celebrating Onam with floral displays, festive hanging decorations and team members dressed in traditional attire at the International Terminal.
Notably, a dedicated Mahabali Zone at the store entrance offers a colourful focal point for travellers to capture and share their own Onam homecoming moments.
The celebrations are supported by festive promotions, with prizes including a 1g gold coin, a Jawa motorcycle and holiday gift cards.
Ospree Duty Free CEO Gaurav Singh said: “Onam is a celebration of homecoming, togetherness and tradition. Through The Royal Homecoming, we wanted to bring that spirit into the airport and create a warm, festive welcome for travellers returning to Kerala.”
The Royal Homecoming offers an engaging example of how airport retail can tap into cultural moments to create a strong sense of place – and, for returning Keralites, a fitting homecoming. ✈
