Coty has extended the Calvin Klein euphoria fragrance franchise with the introduction of euphoria signature elixir, supported by a global campaign starring Grammy Award-winning Spanish singer-songwriter Rosalía.
The scent launched in global travel retail on 1 September.
The new parfum intense builds on the olfactory identity of the original euphoria line while offering a richer, more concentrated interpretation centred on vanilla.
Created by IFF Perfumers Carlos Benaim and Domitille Michalon, euphoria signature elixir is a chypre-vanilla composition combining crystallised vanilla with orchid and patchouli.
It features a 28% ultra-concentrated formula and continues the euphoria line’s exploration of vanilla as a key ingredient.
The sculptural euphoria flacon has been reimagined in silver, with a partially translucent metallic finish creating a monochromatic effect for signature elixir.
The design takes its cues from the silver detailing of the original fragrance, while reflecting the more intense positioning of the new scent.
Rosalía, the global face of Calvin Klein euphoria, returns to front the signature elixir promotion. Shot by photographer Carlijn Jacobs, the campaign places the Spanish singer-songwriter within an abstract, reflective silver landscape which echoes the fragrance’s packaging and positioning.
The imagery uses fluid movement and a pared-back visual treatment to convey the themes of confidence, sensuality and modern femininity associated with the fragrance. ✈
