Visa and Duty Free Americas extend three-year partnership with expanded regional benefits

CENTRAL AMERICA/THE CARIBBEAN. Visa and Duty Free Americas (DFA) have renewed and expanded their partnership for a fourth consecutive year, extending Visa cardholder benefits across key airport and border locations in Central America and the Caribbean.

The agreement covers DFA operations at Tocumen International Airport terminals 1 and 2 in Panama and Punta Cana International Airport in the Dominican Republic, where benefits apply to both arriving and departing travellers.

Added value: The Visa-DFA programme brings cardholder savings to the point of purchase across the travel retailer’s regional network

In an extension of the programme, the partnership now encompasses DFA’s Paso Canoas border store between Panama and Costa Rica. The location serves one of the region’s busiest border crossings and marks the first time the programme has been extended to DFA’s border store network.

The agreement also spans participating convenience stores, bars and restaurants managed by DFA.

Visa credit, debit and prepaid cardholders with cards issued worldwide receive a -10% discount on purchases of more than US$200 at participating Duty Free Americas stores.

The offer covers categories including beauty, fragrances, fashion, jewellery, spirits & wine, food and gifts.

Benefits are also available at selected DFA-operated restaurants and bars, with individual offers varying by location.

Beyond retail: The partnership extends into DFA’s F&B operations, embedding Visa benefits across a wider range of traveller touchpoints

Visa Senior Director of Cross-Border Business Development for Latin America and the Caribbean Santi Rega said, “We are pleased to celebrate the fourth renewal of our alliance with Duty Free Americas, a pioneering programme that marked the beginning of multiple cross-border payment initiatives across the region.

“We are proud to continue collaborating with DFA to deliver relevant, real-time experiences to travellers in key destinations such as Tocumen International Airport in Panama and Punta Cana International Airport in the Dominican Republic.

“For Visa, engaging with our cardholders at strategic points across the travel ecosystem remains a priority.”

Duty Free Americas Vice President Dov Falic commented, “Our collaboration with Visa is redefining airport and border retail.

“We are proud to expand the programme into border stores for the first time, bringing Visa cardholder benefits to travellers across Latin America. We look forward to continuing to grow this partnership and delivering greater value to our customers”

The partners said specific benefits will continue to vary by location and be updated periodically.

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