L’OCCITANE Group is extending Erborian’s hybrid beauty offer with Triple Care BB Milk, a 3-in-1 skincare innovation that combines the benefits of a concentrated serum, moisturiser and makeup base in a lightweight milky texture.
The formula delivers the Korean skincare brand’s signature ‘baby skin’ effect, leaving the complexion looking smooth, plump and radiant.
Triple Care BB Milk is launching in European travel retail from October, supported by a programme of dedicated activations.
A standout element will be activations at Adolfo Suárez Madrid-Barajas Airport (Avolta) terminals 3 and 4 throughout October. The activations will showcase Triple Care BB Milk alongside the brand’s signature BB Crème product. They will introduce travellers to the wider Erborian BB universe and its combination of Korean skincare expertise and complexion-enhancing benefits.
Triple Care BB Milk was inpsired by Korean beauty rituals, combining three skincare steps within one formula.
The serum action is supported by rapid-absorption technology, while moisturising ingredients reinforce hydration and the skin barrier. The formula also creates a smooth surface to prepare the complexion for makeup application.
More than 20% of the formula features active ingredients: white ginseng complex, n-acetyl glucosamine (NAG), rice peptides and hyaluronic acid.
Erborian’s signature white ginseng complex targets the appearance of wrinkles and fine lines, while NAG boosts cellular renewal and refines skin texture and pores.
Rice peptides strengthen the skin barrier and enhance radiance, while hyaluronic acid provides hydration and an immediate plumping effect.
Triple Care BB Milk is made with a silicone-free, vegan formula with 90% natural-origin ingredients.
Erborian said consumer and clinical testing demonstrated improvements across hydration, radiance, skin texture and the appearance of pores.
100% of respondents said their skin felt softer and intensely moisturised after the first application, while 94% reported a more radiant appearance. After seven days, 94% said their complexion appeared more even. After 28 days, 100% of respondents reported their skin felt nourished and the appearance of pores was reduced.
Clinical tests recorded a -33% change in dilated pores, alongside +70% suppleness and +47% radiance.
Building on BB expertise
Erborian has been popularising BB Cream in Europe since 2009 with BB Crème remaining a cornerstone of its offer.
According to Erborian, BB is currently its third-largest franchise with one of its BB Creams is sold every 24 seconds worldwide.
L’OCCITANE Group Managing Director Global Travel Retail Evelyne Ly-Wainer said, “Travel retail is an important discovery channel for Erborian, connecting the brand’s Korean skincare expertise with consumers from around the world.
“Triple Care BB Milk, together with our iconic BB Crème, gives us an exciting opportunity to bring the Erborian BB universe to life for travellers in a fresh and engaging way.” ✈
