Leading drinks group Sazerac this week completed the acquisition of Au Vodka for an undisclosed sum.
Founded in Wales in 2015 by Charlie Morgan and Jackson Quinn, popular DJ Charlie Sloth later became an investor. Supported by brand representative GMAX Travel Retail, the premium vodka has gained strong traction in travel retail, led by the UK.
Sazerac President & CEO Jake Wenz said, “We are thrilled at Sazerac to close our acquisition of Au Vodka. Charlie Morgan and Jackson Quinn and the Au team developed and built a brand and a company against the longest odds.
“This is the quintessential entrepreneurial success story of starting with nothing, surviving and then thriving through Covid, and ultimately getting to the #1 RTD and #1 super premium vodka in the United Kingdom. A case study for the ages.”
He added, “Sazerac will work to preserve what makes this brand special and we will work to expand the brand’s reach inside the UK and to global markets. Thanks to Charlie and Jackson and thanks to the Sazerac deal team. The Sazerac team is excited and we are ready to go to work.”
The move extends Sazerac’s already extensive portfolio of more than 450 spirits brands. ✈
