Mast-Jägermeister has introduced travel retail-exclusive (TREX) Jägermeister gift packs, with a focus on reducing packaging material and weight.
The range comprises three options: the Jägermeister Twin Pack, featuring two 1-litre bottles; the Jägermeister Shot Cup Pack, containing one 1-litre bottle and three metal shot cups; and the Jägermeister Party Pack, featuring one 1.75-litre bottle and ten aluminium shot cups.
Designed to combine gifting appeal with functionality, the updated packaging features tactile embossing on the box and a braided handle.
The redesign also aims to optimise the printing process and improve recyclability while responding to evolving traveller and consumer expectations.
Mast-Jägermeister Marketing Director Global Travel Retail Stephanie Cleary said, “Our new gift packs not only look and feel great but were developed to reduce weight, use less packaging material, optimise the printing process and improve recyclability.
“Gifting is an important part of the travel experience and Jägermeister is always seeking to promote the fun in travel by offering gift packs that appeal to all types of GTR shopper. Available exclusively in the channel, these packs offer travellers a premium Jägermeister gift that cannot be found in domestic retail.” ✈
