Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
OMAN. Today’s selection comes from Muscat Duty Free, which has partnered with leisure group Majid Al Futtaim to add a dynamic new element of engagement to the arrivals experience at Muscat International Airport. The retailer shared the images on LinkedIn.
Travellers who spend OMR30 (US$78) or more at Muscat Duty Free arrivals have the chance to win prizes from Majid Al Futtaim’s leisure and entertainment portfolio, including Snow Oman, Magic Planet and VOX Cinemas.
The experiences can be redeemed across several Majid Al Futtaim destinations in Oman, including Mall of Oman, City Centre Muscat, City Centre Qurum and City Centre Suhar.
The campaign shows how Muscat Duty Free is thinking outside of the box through cross-channel partnerships that not only make the arrivals experience extra rewarding but also extend traveller engagement well beyond the airport. ✈
