INTERNATIONAL. The search for travel retail’s next standout innovations begins as submissions open for the TREX Awards 2027, the only global awards programme dedicated to travel retail-exclusive (TREX) products and initiatives.
Nominations should be submitted here by 8 January 2027. Results will be revealed in the first quarter of the year.
Now in its third edition, the TREX Awards build on the strong response to the first two programmes, which showcased an outstanding array of travel retail-exclusive innovations.
“The TREX Awards recognise genuine differentiation and products specific to the channel. Just a packaging tweak or, say, a different alcohol strength is not sufficient, in our view, to bring credence to the whole TREX concept,” said The Moodie Davitt Report Founder & Chairman Martin Moodie, creator of the TREX Awards and host of the acclaimed new B2B-B2C crossover video series, The TREX Factor.
He added: “I conceived the TREX Awards as a means to showcase and champion products that genuinely add an element of discovery and sometimes surprise in travel retail. It is encouraging to see the momentum behind TREX products over recent times and indeed behind the TREX Awards.
“We cannot wait to see what the class of 2026 brings us and we encourage brands and retailers across the travel retail ecosystem to support these awards and thereby help deliver the differentiation and stature travel retail deserves.”
A distinguished panel of travel retail experts will evaluate the entries, led by Moodie, who has spent almost four decades in the industry and is a perennial champion of the TREX concept.
The top performer in each category secures the prestigious Winner title, awarded to the entry that best embodies unrivalled excellence. Gold and Silver follow (only where merited), acknowledging fellow excellent initiatives, resulting in a tiered celebration of the industry’s most outstanding channel-exclusive products and innovations.
The results culminate with the reveal of The Patagotitan Award – the highest-ranked TREX across all categories.
From distinctive products across confectionery & food, beauty, spirits and wellbeing to compelling campaigns, collaborations and CSR initiatives, the 2026 winners demonstrated how brands, retailers and airports are using the channel to create experiences designed specifically for travellers. The roll of honour included:
Children’s Products
- Winner: Munz Sportsline Football, Tennis, Basketball – Maestrani Swiss Chocolates
- Gold: Portugal Duty Free Happy Charity Puppets – Portugal Duty Free (ARI/ANA Aeropuertos de Portugal)
- Silver Lilo & Stitch Singapore Merchandise – Lagardère Travel Retail Singapore
Confectionery & Food
- Winner: Toblerone Crunchy Popcorn – Mondelez World Travel Retail
- Gold: Cyprus Duty Free Adopt a Hive – ARI; Toblerone Converter Bar – Mondelez World Travel Retail; My City Trip – Haribo; The Power of Pistachio: Elevating Iconic Confectionery Formats through Flavour-Led Innovation – Lindt & Sprüngli Global Travel Retail; Lindt Tokyo Style 2025 – Avolta; Anatol – BTA Havalimanlı Yiyecek İçecek
- Silver Kueh Lapis in Bamboo Container for SG60 – Lagardère Travel Retail Singapore
Cosmetics
- Winner: Maison Margiela REPLICA Travel Memory Box – L’Oréal Travel Retail
- Gold: Kylie Matte Lip Kit Lipstick Set 354 – Coty
Destination Merchandise
- Winner: Travel Blue Memory Collections – Travel Blue
- Gold: Mer Mer Merchandise Collection – Lagardère Travel Retail Singapore; Portugal Duty Free Happy Charity Puppets – ARI
Fashion & Accessories
- Winner: Travel Blue EcoJourney Backpack – Travel Blue
- Gold: Vanda Miss Joaquim Pashma Scarf Collection – Lagardère Travel Retail Singapore
Fragrances
- Winner: Chloé Refillable Travel Spray – Coty
- Gold: Chloé Atelier des Fleurs – Penspray coffret – Coty
- Silver: Boss Bottled Gift Set 4x10ml – Coty
Spirits
- Winner: Bushmills The World Wood Series – Proximo
- Gold: Winter Wonderland Advent Calendar – MMI; Indri Triple Cask Single Malt Indian Whisky – Piccadily Agro Industries; Hennessy The Privileged Moment, a Tailor-Made Cabinet of Curiosity – Moët Hennessy Travel Retail; The Aberlour GTRX Trio – Pernod Ricard Global Travel Retail; The Glenlivet Cask Master’s Collection – Pernod Ricard Global Travel Retail
- Silver: Portugal in a Box – Portugal Duty Free (ARI/ANA Aeropuertos de Portugal)
Tobacco & Smoke-Free Products
- Winner: Villa Zamorano Reserva Cigar-Can – Flor de Selva
Wellbeing
- Winner: Certified Organic Manuka Honey MGO 1200+ Gift Box – Biosota Organics
Wine
- Winner: Torres Celeste – Dubai edition: Dubai Duty Free exclusive – MMI
TREX Marketing Campaign
- Winner (Retailer): ‘Whisky Social Club 2025 – Avolta
- Winner (Brand): Dublin and Cork Airport Duty Free Baileys Original Limited Edition Festive Bottling – ARI
- Winner (Airport and Overall): ‘Only at Changi’ – Changi Airport Group
- Gold: Dublin and Cork Airport Duty Free Teeling Whiskey Christmas Batch – ARI; Zootopia ‘Glow Wild’ Festive Campaign – The Shilla Duty Free Singapore; The Balvenie 12 Golden Cask at Changi Airport – William Grant & Sons; LALIGA – Mondelez World Travel Retail; Hendrick’s Magic Of Sunset – William Grant & Sons; Helena Rubinstein Luxury Travel Repair Set – L’Oréal Travel Retail; Glenfiddich Aston Martin Formula One Team Partnership at Changi Airport – William Grant & Sons; fresh Kombucha Luminosity Studio Activation – fresh (LVMH); Cross-Channel Innovation & Whiskey Culture: cdf Museum’s Anniversary Marketing Campaign – China Tourism Group Duty Free
- Silver: Portugal Duty Free Happy Charity Puppets – Portugal Duty Free (ARI/ANA Aeropuertos de Portugal); Avolta Summer Club; SG60 A Journey Through Time – Lagardère Travel Retail Singapore
TREX Initiative by a Retailer or Airport
- Winners: Zootopia ‘Glow Wild’ Festive Campaign – The Shilla Duty Free Singapore; Dublin and Cork Airport Duty Free Baileys Original Limited Edition Festive Bottling – ARI
- Gold: Dublin and Cork Airport Duty Free Teeling Whiskey Christmas Batch – ARI
Best TREX-Related Communications & Concept
- Winner: ‘Cheers with Whisky’ – China Duty Free Group
TREX Collaboration between a Brand and Retailer/Airport
- Winner: Royal Salute x L’Oréal Paris x King Power Duty Free – Pernod Ricard Global Travel Retail
- Gold: cdf Sanya International Duty Free Shopping Complex x The Estée Lauder ‘S-Project’; Year of the Snake Manuka Honey MGO 1717+ Gift Box – Biosota Organics and Heinemann Duty Free; INseperable Gin – Portugal Duty Free; Moncler Sanya International Duty Free Shopping Complex Duplex flagship store: Redefining New Heights in Travel Retail – China Tourism Group Duty Free Corporation; Dublin and Cork Airport Duty Free Teeling Whiskey Christmas Batch – ARI; The Glenlivet Cask Master’s Collection & Changi Airport – Pernod Ricard Global Travel Retail; Toblerone Crunchy Popcorn with Avolta – Mondelez World Travel Retail; Better Choice For Food and Beverage It’s Water – Riyadh Airports Company; China Duty Free Group (China Tourism Group) Saint Laurent duplex flagship store at cdf Sanya International Duty Free Shopping Complex
- Silver: The Chivas Regal Mumbai Boutique – Ospree Duty Free & Pernod Ricard Global Travel Retail; The Monkey Shoulder Mixer Truck in collaboration with Ospree Duty Free
Best CSR-Related TREX
- Winner: Better Choice For Food and Beverage It’s Water – Riyadh Airports Company
The Patagotitan Award
- Winner: Royal Salute x L’Oréal Paris x King Power Duty Free – Pernod Ricard Global Travel Retail
Entries must relate to TREX products and initiatives launched between 1 January 2026 and 31 December 2026, and require a payment of £189 (+VAT) per submission at the time of entry, with a -15% discount available for two or more entries from the same company.
The written summary component of each entry should not exceed 800 words and must be supported by relevant visuals or data.
Full category details and the nomination form are available at the dedicated website. ✈
