CHINA. As the Mid-Autumn Festival (25 September) and National Day holiday (1-7 October) approach, an extended ‘Super Golden Week’ is driving strong domestic travel demand to Hainan island.
To celebrate the dual holidays, China Duty Free Group (CDFG) is launching a themed campaign across its six Hainan stores.
Featuring interactive activities, live performances, premium experiences, shopping benefits and other services, the campaign is designed to offer an integrated vacation-and-retail experience for visitors to Hainan, CDFG said.
Sanya’s coastal duty-free getaway
Vacationers heading to Sanya this Golden Week can explore cdf Sanya International Duty Free Shopping Complex and cdf Sanya Phoenix Airport Duty Free Store for a blend of shopping, leisure and social media sharing, while enjoying many tourist-friendly services.
cdf Sanya, currently celebrating its 12th anniversary, offers 10x loyalty points, spend-based gifts and lucky draws, alongside drone shows and themed parades.
Meanwhile, shoppers at the travel retailer’s store at Sanya Phoenix Airport can receive gifts with purchases and complimentary signature drinks. The store will also station ‘duty-free ambassadors’ for one-on-one service during peak hours, and set up a pop-up space at Gate 201 with QR-code ordering and home-delivery services.
Haikou: retail therapy to interactive fun
In Haikou, three CDFG stores have prepared interactive activities, educational workshops, photo spots and special deals for visitors.
cdf Haikou International Duty Free Shopping Complex will introduce a Mid-Autumn-themed art installation, alongside themed parades, a stage play, magic shows, gift giveaways, interactive games, Mid-Autumn cultural workshops and a multi-purpose sports space.
cdf Haikou Mova Mall Duty Free Store is launching a holiday garden party, featuring a mooncake-rolling contest, blind box auctions and lucky draws. Beauty brands including Decorté and AHC pop-ups will appear on parade floats, with free samples for guests.
Layered on top are member points, point redemptions, brand gift-with-purchase offers and bank discounts.
cdf Haikou Meilan Airport Duty Free Store has upgraded its departures hall experience with 34 new interactive spots, offering experiences ranging from photo backdrops to food tastings and fragrance sampling.
In addition, newly-opened Descente and Canada Goose stores have broadened the premium apparel selection for passengers.
Holiday benefits for visitors and locals
CDFG said that its Hainan stores are continuing to refine their consumer service system and expand holiday benefits during the ‘Super Golden Week’.
All six CDFG stores will offer extra member points, point redemptions and Mid-Autumn limited-edition gifts, as well as brand offers and bank payment discounts to build a “multi-tiered benefits framework”.
The company is also partnering with leading international brands to create customised premium experiences, including a series of VIP private events tailored to families, couples and friends.
Additionally, the retailer’s three daily consumer goods duty-free stores (two in Haikou and one in Qionghai) are welcoming both visitors and local residents this holiday with upgraded product offerings and environment.
“Through innovative scenarios, diverse activities, generous shopping perks and attentive service, our Hainan stores aim to deliver a high-quality holiday experience for tourists and locals alike this Golden Week, which in turn will help sustain the momentum of the island’s offshore duty-free consumption,” a CDFG statement said. 🏝️
