THE BAHAMAS. Campari Group Global Travel Retail (GTR) is extending Aperol’s presence into the cruise channel through a long-term partnership with Norwegian Cruise Line, featuring a themed beach lounge at Great Stirrup Cay in The Bahamas, launched on 1 September.
Designed as a destination highlight, The Beach Lounge by Aperol will offer a full brand experience in what the company describes as a responsible and convivial setting at one of the cruise industry’s fastest-growing destinations.
The opening brought together government officials, travel partners, media, more than 100 content creators and special guests for an exclusive event celebrating the launch of Great Tides Waterpark, the latest attraction at Great Stirrup Cay.
A new beachside social destination
The opening comes as visitor numbers to Great Stirrup Cay continue to grow, with more than 1 million annual visitors projected as demand for Caribbean and Bahamas itineraries rises. Norwegian Cruise Line has 17 ships scheduled to call at the island through summer 2028.
With traffic to the island increasing, Beach Lounge by Aperol adds a permanent beachside bar to Great Stirrup Cay, featuring Aperol branding and panoramic ocean views.
Aperol Spritz is served alongside cocktails featuring premium spirits from across the Campari portfolio, while daily DJ sets, lounge seating and photo opportunities form part of the beachside experience.
Beach Lounge by Aperol is built around the brand’s focus on shared experiences, with the space designed to encourage social interaction and connection among island guests.
The partnership supports Campari Group GTR’s focus on creating branded experiences across global travel.
Campari Group Global Head of Marketing & Customer Channel Marketing of Global Travel Retail Biancamaria Sansone said, “It’s an incredibly exciting time to be strengthening Campari Group’s presence in the fast-growing cruise industry.
“Globally, the sector welcomed record passenger numbers in 2025, driven by strong demand in North America, as travellers continue to seek new ways to connect and spend quality leisure time together.
“Great travel experiences are built around memorable moments shared with others, making Great Stirrup Cay the perfect setting for Aperol to engage guests in a discovery mindset. This partnership reflects our ambition to create exclusive and memorable experiences.”
Norwegian Cruise Line Senior Director of Beverage Development Luis Ortega added, “Everything we do at Norwegian Cruise Line is centred on delivering exceptional hospitality and giving our guests the freedom to create the vacation experience that’s right for them, so no one has to compromise on their vacation.
“Our longstanding partnership with Aperol reflects that commitment, and we are thrilled to bring a vibrant new experience to Great Stirrup Cay with the addition of Beach Lounge by Aperol.
“It’s another way we’re giving our adult guests more opportunities to relax, connect and enjoy the island their way while creating unforgettable memories.” 🛳️
