Moodie Davitt WeChat: Key stories from Week 33 as dual platform hits 10,600 followers : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official accounts as the dual platforms continue to grow strongly in China.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account (an impressive 6,483 followers) and Moodie Davitt Report China Travel Retail Express (4,117), which publishes daily.

Collectively, that represents 10,600 followers, compared with a collective zero from all our international travel retail publishing peers combined, none of whom offer a WeChat service and the majority of whose websites are inaccessible without a VPN.

That means only Moodie Davitt stories are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English-language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Dachang Wang (China) at Dachang@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial matters please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Head of Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Dachang Wang, Editor of China Travel Retail Express, delivering daily WeChat updates and content for The Moodie Davitt Report. Wang brings two years’ experience as Brand Manager at HTDF to the role.

Dachang Wang is driving The Moodie Davitt Report’s Mainland China business to the next level

You can see highlights below from our latest editions. 本周热点资讯一览如下。

Moutai on the move: Moutai Global Travel Retail has teamed up with CNSC to roll out five pop-up stores across key airport and downtown duty-free locations in China. Featuring premium products and tasting experiences, the activation coincides with the Mid-Autumn and National Day travel peak. Click here for our WeChat story and here for our original English version.

Super Golden Week surge: China Duty Free Group has launched a themed campaign across its six Hainan stores ahead of an extended holiday period, driven by Mid-Autumn Festival and National Day. The activation features interactive elements, live performances, premium offerings and shopping benefits to provide an integrated experience. Click here for our WeChat story and here for our original English version.

Festive retail rush: GDF Plaza is also marking Mid-Autumn and Golden Week holidays with a themed promotional campaign, combining an enhanced brand portfolio, immersive retail experiences and holiday-focused promotions to engage peak traveller traffic. The programme blends traditional Chinese culture with interactive experiences, from pitch-pot and mooncake-making to fruit-themed sports, alongside islander-exclusive offers and store challenges. Click here for our WeChat story and here for our original English version.

Border retail milestone: Zhuhai Duty Free Group has unveiled an arrivals duty-free store at Hengqin Port, completing the port’s duty-free retail network alongside its existing departures store and island-wide departure tax refund outlets. The opening extends the retailer’s border footprint and offers Hengqin-Macau residents and international travellers more convenient duty-free shopping. Click here for our WeChat story and here for our original English version.

Premium push: Hainan Tourism Duty Free (HTDF) is boosting its Sanya flagship offer to capture Golden Week demand, adding new brands, flagship boutiques and exclusive retail concepts. The latest openings build on strong momentum, with September sales at the downtown flagship up +31.7% year-on-year, while supporting HTDF’s premiumisation strategy and Hainan’s wider tourism ambitions. Click here for our WeChat story and here for our original English version.

Deepening regional presence: Zhuhai Duty Free Group has opened Guangxi’s first arrivals store in Nanning Wuxu International Airport Terminal 2, spanning 240sq m, with a core assortment across perfumes & cosmetics, spirits & wine, tobacco and food. Described as an important step in advancing its South China network, the opening aligns with China’s plans for 41 new arrivals duty-free shops nationwide. Click here for our WeChat story and here for our original English version.

Autumn Fragrance Market: BEAUTY&YOU by The Shilla Duty Free has launched a seasonal campaign across its Hong Kong International Airport airside stores. The campaign pairs autumn-inspired décor and photo installations with interactive fragrance blind-testing, a Jil Sander debut, limited-time privileges and a grand lucky draw. Click here for our WeChat story and here for our original English version.

One Drop, One Journey: KOSÉ Travel Retail has rolled out an expanded global campaign for DECORTÉ Liposome, marking the brand’s most extensive activation for the line. The multi-month campaign runs across Japan, Beijing, Hong Kong, Macau, Bangkok and Los Angeles, combining high-impact activations and locally tailored experiences with travel retail-exclusive (TREX) gifting and digital amplification. Click here for our WeChat story and here for our original English version.

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