HONG KONG, CHINA. BEAUTY&YOU by The Shilla Duty Free has transformed its airside stores at Hong Kong International Airport with an autumnal theme from this month until 17 November, and invited travellers to discover their seasonal scent.
Shilla’s Autumn Fragrance Market features autumn-inspired décor, an interactive fragrance blind-testing experience, a debut for Jil Sander at BEAUTY&YOU, limited-time shopping privileges and a grand lucky draw. BEAUTY&YOU stores collectively carry around 2,600 fragrance products.
The campaign spans three stores: East Hall South (near Gate 1), East Hall North (near Gate 5) and the Midfield Concourse (near Gates 201 to 230). Each location features its own décor and photo-opportunity installations, “combining the charm of an autumn market with immersive fragrance experiences to create a multi-sensory airport shopping journey”.
The East Hall South Store features a dedicated autumn market-themed experience area, while the East Hall North Store and Midfield Concourse Store showcase themed fragrance carts.
Travellers can follow any BEAUTY&YOU social media account (Instagram, Facebook, Xiaohongshu or WeChat official account) to participate in the complimentary in-store ‘Discover Your Autumn Soul Scent in Just One Second’ fragrance blind-testing experience.
Beginning with the question, ‘Which autumn afternoon scene speaks to you most?’, travellers are invited to explore their personal autumn fragrance profile through a series of scented blotters presented by retail ambassadors. Based on their preferred scent, they can follow the fragrance recommendations to the corresponding brand counters and further discover fragrances and home scents that best suit their preferences.
The four fragrance profiles represent four distinct autumn moods and lifestyle inspirations, which Shilla said allows travellers discover the scent that best reflects their personality.
Upon completing the experience, travellers receive a complimentary gift and a HK$50 cash coupon.
Jil Sander comes to BEAUTY&YOU
A store highlight of this period is the much-anticipated debut of Jil Sander at BEAUTY&YOU East Hall South Store (pictured below).
The newly-launched Jil Sander Olfactory Series 1 features 12 gender-neutral fragrances that blend natural botanicals with modern innovation, and reflect the brand’s “minimalist yet contemporary aesthetic”, said Shilla.
A chance to win
From 25 September to 31 October, travellers who purchase any fragrance or home fragrance product at BEAUTY&YOU can enter a lucky draw to win a range of prizes, including a Hong Kong Airlines round-trip Economy Class ticket to Da Nang, Seoul or Bangkok.
Also during the campaign, participating brands are offering a range of exclusive shopping privileges as follows:
- Receive a complimentary Céramique à Parfumer with any two bottles of Rance 1795 perfume purchased;
- Receive a Collection Extraordinaire 3×7.5ml set [California Reverie + Neroli Amara + Santal Blanc] or a Rose Rouge candle 140g (choose either one) with any two bottles of Van Cleef & Arpels perfume purchased;
- Receive a deluxe miniature of Million Gold For Her Eau de Parfum 5ml with any purchase of Rabanne fragrance. ✈
