Images of the Day: Vietnam Duty Free adds fresh momentum to Noi Bai Airport’s evolving retail scene

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

A contemporary look and a broad category mix bring new energy to Vietnam Duty Free’s latest retail space at Noi Bai Airport, giving travellers more to discover across the duty-free offer

VIETNAM. Today’s images, courtesy of Vietnam Duty Free, offer a closer look at the company’s latest retail development at Noi Bai International Airport, marking the completion of the first phase of its roll-out at one of Southeast Asia’s fastest-growing key hubs.

A carefully selected line-up of bags from renowned global fashion houses forms a key part of the store’s fashion & accessories offer

Located in Terminal 2, the new store houses more than 500 international brands, alongside an impressive assortment of Vietnamese brands and products selected to give the offer a distinctly local character.

A welcoming ‘Can we make you happy today?’ sign sets the mood at the confectionery section, where familiar favourites and giftable treats provide plenty of choice for personal purchases and souvenirs

The offer includes food & confectionery, travel essentials, fragrances & cosmetics, handbags, jewellery and eyewear.

Creating a distinct retail environment, the space brings together thoughtful design, an expanded brand portfolio and a more intuitive shopping experience.

A distinctly Vietnamese touch comes through in brands such as Nonla Coffee, with destination-led packaging adding a strong sense of place to the souvenir offer

Vietnam Duty Free is set to expand its offerings, including new brands, enhanced services, refreshed retail spaces and locally inspired experiences as the retailer continues to strengthen its presence at the airport.

A diverse mix of confectionery brands from around the globe gives the category a broad international appeal

As reported, Vietnam Duty Free opened its retail spaces in the T2 International Departures area in mid-July, alongside the Memories of Vietnam store. The launch featured fashion & accessories and The Cocoa Trees confectionery store, with additional outlets planned for neighbouring retail units in the coming months.

Vietnam Duty Free also operates arrivals and departures stores at Phu Quoc International Airport.

Look out for our on-location report from Noi Bai International next week, covering a seminal day for Vietnam Duty Free. ✈

 

 

Food & Beverage The Magazine eZine