Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
ASIA. Messages of peace, blessings, thanks and good fortune feature in today’s Images of the Day from key travel retailers, as the region marks the Mid-Autumn Festival and Chuseok, two widely celebrated seasonal occasions in the region.
Here are some of the festive greetings and shopper-focused activations marking the celebrations across the travel retail sector.
Dubai Duty Free
Dubai Duty Free extends seasonal greetings for the Mid-Autumn Festival with a Xiaohongshu giveaway, offering fans the chance to win a limited-edition 1g, 99.99% pure gold bar from PAMP Suisse, created in collaboration with Fender to celebrate the guitar brand’s 80th anniversary.
The promotion starts today (25 September) and runs until 10 October.
China Duty Free Group
A sense of abundance fills China Duty Free Group’s Mid-Autumn Festival greeting on Xiaohongsu, with a selection of global brands taking the festive spotlight.
The retailer wishes consumers a joyful reunion and a holiday filled with happiness and peace of mind.
Hainan Tourism Investment Duty Free (HTDF)
Wishing travellers a bright and happy Mid-Autumn Festival, HTDF celebrates the season of reunion with a line-up of beauty, tech and beverage picks.
Adding to the festive cheer, daily 3pm flash sales and surprise in-store prices run until 8 October.
Lotte Duty Free
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As the full moon lights up Chuseok, Lotte Duty Free extends its warm greetings to consumers with a festive shopping campaign. The retailer is inviting shoppers to make a wish, pairing messages of health, prosperity, good fortune and happiness with a curated selection of products.
The retailer also marks the Mid-Autumn Festival with a Xiaohongshu consumer campaign combining seasonal greetings with a giveaway of a Blakely suitcase and Guangzhou Restaurant mooncake gift boxes, reinforcing the retailer’s engagement with Chinese travellers.
Shinsegae Duty Free
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Shinsegae Duty Free marks Chuseok with a festive wish-making campaign, inviting consumers to share their hopes and dreams with the full moon, including wishes they hope to fulfil before the end of the year.
Selected participants will receive pocket money and other gifts through a prize draw.
Hyundai Duty Free
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Hyundai Duty Free extends Chuseok greetings with its Happy Friends characters depicting the warmth and traditions of the holiday.
Alongside the seasonal message, the retailer is highlighting HyunDay benefits of up to -80% off for shoppers visiting during the festive period.
Vietnam Duty Free
Reunion and gift-giving are the central theme of Vietnam Duty Free’s holiday greetings, inspired by the full moon’s symbolism of togetherness.
The retailer adds to the festive spirit with up to -30% off selected items and local gifts with purchase for travellers taking the journey home. ✈
