This Week on Social Media is our regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
A change of season brings a fresh palette of colours, flavours, scents and experiences to travel retail. As airports and retailers embrace autumn, we’ve gathered some of the most engaging social media campaigns and posts celebrating the season across the industry.
Hellenic Duty Free Shops
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Hellenic Duty Free Shops (Avolta) is inspiring autumn getaways with a spotlight on Zagorochoria, where traditional villages, mountain landscapes and historic stone bridges shape the region’s appeal.
The post highlights opportunities for hiking, rafting and exploring the Greek countryside, with duty-free shopping completing the travel message.
Aelia Duty Free Poland
Aelia Duty Free Poland (Lagardère Travel Retail) is tapping into the autumn travel season with a social media post showcasing five travel accessory sets and inviting followers to choose their favourite.
The post pairs seasonal travel inspiration with images illustrating autumn destinations, while selected travel accessories are available at discounts of up to -20% through the retailer’s online store.
JFK International Airport
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New York John F. Kennedy (JFK) Airport marked International Coffee Day with an autumn-inspired post featuring pumpkin spice and the warm colours of the season.
Falling leaves and cosy accessories such as a beanie and a scarf evoke the feel of crisp autumn days.
Vancouver International Airport
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Vancouver International Airport is sharing travel tips ahead of the Canadian Thanksgiving long weekend, covering advance parking bookings, check-in access and Air Canada’s Digital Identity programme.
The accompanying image captures the crisp feel of autumn, with YVR’s giant welcome sign framed by seasonal foliage and colourful falling leaves.
Beijing Daxing International Airport
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Beijing Daxing International Airport is marking the Cold Dew solar term, which took place on 8 October, with a seasonal spotlight on the airport’s China Garden.
The traditional Chinese architecture and autumn scenery offer travellers a quiet moment amid their journey through the airport.
Beauty&You by The Shilla Duty Free
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From a deep autumn forest to a cosy velvet setting, Beauty&You is grouping fragrance recommendations around four autumn-inspired moods.
The campaign directs travellers to the Shilla Autumn Fragrance Market at Hong Kong International Airport to explore the featured scents and take part in a lucky draw with prizes including return flights to Da Nang, Seoul or Bangkok.
Haneda Airport
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Autumn foliage decorations are bringing seasonal colour to Haneda Airport’s Terminal 3 and international area of Terminal 2.
The displays will remain in place until 4 November, offering travellers a chance to take in the autumn atmosphere as they pass through the airport.
Incheon International Airport
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Incheon International Airport is bringing a literary touch to its seasonal social media activity with a contest centred on four-line poems about the airport.
Participants can enter by sharing their verses and liking the post, with five coffee gift certificates available as prizes.
The Shilla Duty Free
Autumn fragrance discoveries are at the centre of Shilla Duty Free Jeju’s October shopping edit, which also features the reopening of bag brand Miyansol.
Through its Xiaohongshu page, the retailer is promoting the latest arrivals to Chinese audiences and encouraging visitors to add the store to their Jeju shopping itinerary.
Lotte Duty Free
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Lotte Duty Free is embracing the autumn season with a curated selection of camping essentials, from lighting and portable audio to cooking equipment and heated mats.
The Instagram post taps into the appeal of outdoor leisure as temperatures begin to drop.
Lotte Duty Free Japan
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Lotte Duty Free in Tokyo Ginza is marking the autumn shopping season with a series of promotions, including a lottery sale featuring Suntory whiskies Yamazaki, Hibiki and Hakushu.
The festival, which runs from 1-11 October, also includes special offers on selected alcohol and tobacco products, shopper rewards and brand gift promotions.
Shinsegae Duty Free
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As autumn begins, Shinsegae Duty Free is bringing Korean cultural art into the urban landscape through ‘Annyeong on Hanji’.
Created by artist Hong Insook for the retailer’s K-Reflection project, the Hangul Day initiative features media façade displays at three locations across Seoul throughout October and November.
