Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
FRANCE. I snapped our latest images while flying out of Paris Charles de Gaulle to Hong Kong last month and was immediately drawn to – and impressed by – the high-profile emphasis devoted to French products by joint venture retailer Extime Duty Free (ADP and Lagardère Travel Retail), writes Martin Moodie.
You might ask what is so noteworthy about that? But how often, I would respond, do you see derisory so-called ‘destination merchandise’ selections tucked away in a remote corner of a store, even in countries famous for their national produce?
Too often, is the answer in my experience, though thankfully – driven largely by evolving consumer behaviour underpinned by a desire for provenance, sense & taste of place and authenticity – that has changed markedly in recent years.
France, of course, is spoiled for choice in terms of a great food, fragrance, wines and spirits heritage and all are brought to life with panache and diversity here. And so, at Extime Duty Free Terminal 2A, is the travelling consumer equally spoiled.
Extime is indeed Paris Time at Charles de Gaulle, gateway to the City of Love & Light. ✈
