NETHERLANDS. Dutch confectionery brand Coco & Sebas has launched its holiday pop-up store at Amsterdam Airport Schiphol, showcasing its gifting range ahead of the peak festive travel season.
Located in Arrivals Hall 3/4, the Happy Holiday pop-up marks the brand’s second concept at the airport, with a dedicated gifting offer featuring its best-selling chocolate creations and gift boxes for Christmas shoppers.
Coco & Sebas’ Arrivals Hall 1 store showcases its signature breakable chocolate slabs, fresh bonbons and a selection of convenient treats for travellers.
The range caters to a variety of festive gifting needs, from small shoe-shaped chocolate gifts and customisable gift boxes to distinctive chocolate creations, such as the signature nutcracker and teddy designs. The products pair creative presentation with the brand’s chocolate craftsmanship.
Coco & Sebas Commercial Manager Jeske Groenen said: “With this second location at Schiphol, we are taking a beautiful step in our retail strategy. Where we already surprise travellers with our fresh chocolate, with our pop-up we now also show our strength in gifting.
“Because whether you are going on a trip or coming home, there is always a reason to surprise someone with something special.”
The pop-up forms part of Coco & Sebas’ broader brand development strategy, which focuses on strategic retail locations, distinctive shopping experiences and bringing together everyday chocolate indulgence and gifting.
Its festive presentation includes a chocolate nutcracker display, a Christmas tree built from gift boxes and a Polaroid photo opportunity, adding interactive elements to the shopping experience.
Coco & Sebas Marketing & Brand Manager Astrid Huysmans-Roijackers added, “With Coco & Sebas we are building a lifestyle brand in which two worlds come together: classic craftsmanship and a playful experience.
“It is precisely that combination that makes us relevant for four generations, today and tomorrow. With the Happy Holiday pop-up we bring that brand world to life and create a destination that surprises and inspires.” ✈
