UAE. Chocolate specialists Valrhona and Villars have partnered with Dubai Duty Free for the ‘A Gift from Dubai’ campaign at Dubai International Airport, featuring exclusive destination-themed creations.
Running 6-18 January in Concourse B, the activation showcases Valrhona’s Pistachio Crispy Praliné Gift Box and Villars’ Milk Hazelnut Bar, Dubai-inspired creations that combine craftsmanship, personalisation and a sense of place.
The space is anchored by Valrhona’s Gift Atelier where travellers can customise their purchases with a printed ribbon bearing a personalised message.
The campaign offers tastings of the new Valrhona Pistachio Crispy Praliné, combining strong pistachio flavours with a crisp texture and smooth chocolate.
Travellers can also receive gifts with purchase, including a travel pouch and a Swiss ceramic mug.
Valrhona Director Retail & Travel Retail Zeyneb Larabi said: “Travel retail is about emotion, generosity and connection. With this activation, we wanted to create a moment where craftsmanship meets personalisation, allowing travellers to offer a gift that feels both meaningful and rooted in Dubai.” ✈
