Travel retail distributor Duty Free Dynamics (DFD) has added popular sportswear brand adidas to its portfolio.
According to DFD, the new collaboration marks a milestone for both companies and promises to elevate travelling consumer experience in the Caribbean region.
DFD said its retail partners will have access to an extensive selection of adidas products, including sport footwear, apparel, and accessories.
“The inclusion of adidas in our portfolio further reinforces DFD’s commitment to offering a diverse and premium range of international brands,” DFD added.
DFD Chief Executive Officer Martin Mairal commented: “Introducing adidas to our portfolio is a moment of immense pride for Duty Free Dynamics. adidas is synonymous with innovation, quality, and style, making it a perfect fit for our partners who seek the best in sports and lifestyle products.”
As reported, Mairal took on the CEO role at DFD, which is owned is owned by E. Liberman Group, earlier this year. The company said he will lead its commitment to growth in global travel retail.
DFD has offices in Panama, Barcelona, Miami and Hong Kong and distributes products from numerous key travel retail categories. Major brands represented include Guess, Clarks, Gucci, Anne Klein, Zippo, Lego and Haribo. 
