SINGAPORE. Accolade Wines has teamed up with Lotte Duty Free in a series of promotions at Singapore Changi Airport, as significant passenger traffic returns to one of the world’s most important hubs.
The promotions are running in six Lotte Duty Free wines & spirits stores, with 102 Accolades Wines SKUs available.
Featured brands include Hardys; Grant Burge; Houghton; St. Hallett; Bay of Fires; Brookland Valley; Rolf Binder; Stonier; Leasingham; Banrock Station; Anakena and Mud House.
The activations include gift with purchase (GWP) offers and discounts including:
- GWP Hardys swirl glass with the purchase of two bottles of Hardys Tintara Geology range
- GWP exclusive Grant Burge wine chiller bag with two bottles of Grant Burge 5th Generation range
- -15% discount on Grant Burge Sparkling and Grant Burge Alfresco wines
- GWP crystal wine glasses on Hardys purchases above SG$88 (US$63)
- GWP Vintec Wine Chiller (worth SG$899, US$645) with purchase of St. Hallet wines worth SG$3,888 (US$2,789) and above.
The promotions will be extended to up to 12 more Lotte Duty Free stores as Singapore Changi’s four terminals reopen in phases.
All the spaces feature a ‘Taste of Australia’ promotional campaign with the aim of educating customers on the various Australian wine regions. It also emphasises the wide geographical spread of Accolade wine brand origins.
Accolade Wines General Manager Southeast Asia Melinda See said: “Lotte has a vision to provide a wide selection of wine for their consumers, as well as bringing wines that are unique and exclusive to shoppers.
“We are delighted to be playing a major role in the eclectic nature of the wine offer in their stores at Singapore Changi Airport.”
Accolade Wines General Manager Global Travel Retail & Regional Sales Director EMEA Martin MacKinnon commented: “The work we are doing alongside Lotte at Changi to drive category sales is typical of the high level of support we give to our travel retail customers.
“We are excited to continue partnering with Lotte on promoting our leading premium wine portfolio at a time when passenger numbers are growing quickly at Changi – it’s great to see traffic finally returning to this key travel hub.
“We are looking forward to a quick recovery for the wines and spirits category at this airport and others in the wider Southeast Asia region. We will continue to play our part in that revival with our new and continuing wine promotions.”
