AdVini has named Léa Colin as Sales Manager Travel Retail, strengthening the French wine company’s focus on the channel and its international growth ambitions.
Colin brings an international perspective to the role, backed by a Specialised Master’s degree in International Wine and Spirits Trade and five years of industry experience.
With roots in Burgundy, she has gained experience across some of the world’s key wine-producing regions, including France, Argentina, New Zealand and Australia. Her international exposure has broadened her technical knowledge while strengthening her commercial understanding of the wine business.
It was through this international wine experience that she discovered the opportunities offered by travel retail, where she found an environment aligned with her career ambitions.
Most recently, she served as Retail & Marketing Assistant Travel Retail Europe at Moët Hennessy, where she developed a strong understanding of the dynamics of the channel.
Her new role with AdVini also marks a return to the company, following an earlier internship with the marketing teams of Château Gassier and L’Oratoire des Papes.
The experience gives her a strong foundation from which to support the company’s travel retail growth, building relationships with partners and customers to grow the group’s portfolio of French wine brands across international travel retail markets.
Colin said, “I am delighted to be returning to AdVini and to take on this new role within travel retail.
“Having discovered the sector through my experience at Moët Hennessy, I am particularly excited to combine my passion for wine, my international experience and my knowledge of AdVini’s brands to help develop their presence in this dynamic channel.”
AdVini’s portfolio spans a distinctive collection of French wine estates and brands, representing renowned terroirs from Provence, the Rhône Valley, Languedoc and Burgundy. ✈
