AUSTRALIA. The three major out of home advertising concessionaires operating in the Australian airport market – oOh!media, JCDecaux and Bishopp – have weighed in with sponsorship support for the upcoming Australian Airports Association (AAA) Retail & Commercial Forum on 20-21 July.
The Forum, to be held on the Gold Coast, is organised as a partnership between the AAA, The Moodie Davitt Report and The Mercurius Group.
This first stand-alone event for the airport retail and commercial sectors in the region is attracting strong support from the airport commercial sector.
As previously reported, the event is being sponsored by four major duty free operators – DFS, Dufry, Heinemann and LagadereAWPL, as well as six major F&B operators – ARE, Cater Care, Delaware North, Emirates Leisure Retail, HMS Host, and SSP. These players have now been joined by the major airport advertising concessionaires oOh!media, JCDecaux and Bishopp.
oOh!media National Commercial Director Elise Taylor said: “As the leader in the Australian airport Out of Home advertising market, we are committed to growing commercial revenues for our airport partners in a post-COVID-19 environment. As a long-term media partner of Gold Coast Airport, the Forum’s host, we are delighted to contribute to and support this two-day event.”
Bronwyn Clementson, General Manager Commercial, Australia for global advertising powerhouse JCDecaux, said: “The Australian and New Zealand airport markets are an important part of the JCDecaux global airport portfolio. We are looking to growing our presence in the Australian market and we see the Forum as an ideal platform for us to communicate with airports.”
Bishopp Director of Strategy Nick McAlpine said: “Bishopp’s strength is our local market knowledge which helps us to deliver a critical source of revenue to 23 regional airports across Australia and New Zealand. This Forum is a great way for us to engage with our airport partners in the same place and at the same time.”
Commenting on the support from the advertising sector, Ivo Favotto, Managing Director of The Mercurius Group said: “We are delighted to see such amazing support coming out of the airport commercial sector for this event. We now have top duty free, F&B and out-of-home advertising concessionaires on board as sponsors which is a great endorsement of the value they see in the whole industry coming together.”
He added: “We know that out-of-home advertising is an increasingly significant revenue stream for many airports and the sector is changing so rapidly in the digital age. How to make airports more attractive places for local, national and international advertiser to communicate with the travelling consumer is an important topic of discussion for the Forum and we look forward to the contribution of these three operators to the debate.”
Registrations for the AAA Retail and Commercial Forum are open and filling fast as the event draws nearer. To register, please follow the link: Airport Retail and Commercial Forum 2022 (eventsair.com)
Nominations are also now open for the career achievement awards and team members awards that will be presented at the Forum’s Gala dinner on the evening of 20 July, 2022. Nominate that person in your team who has served the airport commercial industry for a long time or that team member who went above and beyond over the past two COVID impacted years.
To nominate, please follow this link (deadline is 15 June).
For sponsorship opportunities, please contact The Mercurius Group Managing Director Ivo Favotto on ifavotto@themercuriusgroup.com or on +61 423 564 057. Or contact The Moodie Davitt Report Vice President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com
