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The hand-blown ‘Alexander Air Grappa’ is a special presentation designed by owner Sandro Bottega as a differentiated gift to the travelling consumer |
US. United Airlines will list Alexander Grappa in the airline’s new inflight programme.
The important listing was announced in a joint communiqué between United’s inflight concessionaire Duty Free World, United Airlines, producer Distilleria Bottega, and the brand’s exclusive duty free representative Imagination Unlimited International.
Imagination’s owner Lars Johansson commented: “Duty Free World gave us an opportunity last year to do a trial listing with USAir. The listing was successful so the programme is now extended to United Airlines.”
The hand-blown “˜Alexander Air Grappa’ is a special presentation designed by owner Sandro Bottega as a differentiated gift to the travelling consumer. It will retail at US$65 inflight and features an aircraft inside the bottle.
Leylani Cardoso, Duty Free World’s Head of Product Selection, commented: “We think this is a wonderful product. We like to offer the consumer items that represent “˜Imagination’; the beautiful packaging, hand-blown glass and crystal airplane, visible from the outside of the bottle, are all wonderful details. We listed this on USAir six months ago – so we know the passengers will buy this presentation, to serve as a unique gift, as a collector’s piece and even to have in their bars as a conversational presentation.”
Sandro Bottega said the United listing was a major achievement for the brand. “We’re delighted that Duty Free World has recognised the potential of our Italian product, the creative presentation and packaging. We are indeed honoured to have been selected to be among the eight global products onboard [alongside Inniskillin Icewine, Chivas Regal, Johnnie Walker, Jack Daniel, Rémy Martin, Grey Goose and Baileys – Ed]. We’re thankful to Duty Free World, United Airlines and Imagination Unlimited International for bringing us this valuable business.”
The “˜Alexander Air’ bottle is one of over 30 different artistic presentations. It is also sold onboard Swiss, USAir and Virgin Atlantic.
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