UK. Alpha Retail has issued a statement recognising the importance of the sponsors of the Alpha Heroes employee awards scheme, the most ambitious programme ever in the travel retail industry to recognise people skills in a service business:
Allan Nuttall Ltd
Allied Domecq
Aricot Vert
BAA
BAT
Bewley’s Ltd
BPI
Britvic International
C & C (Ireland) Ltd
Cadbury Schweppes
Cadbury Trebor
CDA Transform
Chanel
Christian Dior
Churchill’s Confectionery
Coca Cola
CPA
Design House
Diageo
Dimensions
First Choice Coffee
Givenchy
Harrison Design Co
Hudson Shribman
Imperial Tobacco
Kenneth Clarke
Kodak
Lancaster
Lauder Group
Loxton Foods
Master & Associates
Musgrave Food Services
Nestlé UK Ltd
Now Magazine
Orion Publishing
Panasonic
PBI
Roberts of Port Dinorwic Ltd
Russ Berrie
Sampson Souvenirs Ltd
Sony
Swatch Group
The Authentic Food Company
Time Warner Books
TRT
Walkers Shortbread
Whyte & Mackay
Yarto Store
YSL Beauté
More big-name supporters are expected to be confirmed soon.
The ambitious employee award scheme to find the “˜unsung heroes’ back and front of house launched in December 2003. The programme has now entered the second stage, with 1,200 entries received by the closing date. A judging panel including representatives from the key sponsors above, as well as Alpha’s senior management, will carefully consider each of the 350 finalists from which the winners will be decided.
Three hundred and fifty finalists will be selected after the initial entry period, from which 15 awards in total will be announced at a glittering ceremony at the International Convention Centre, Birmingham on 29 March 2004.
If you would like to find out more about becoming an Alpha Heroes sponsor contact: heroes@alpha-group.com
