Travel retail distribution company AM International will highlight a number of travel retail-exclusive novelties from Bahlsen and Beauty Sweeties at next month’s TFWA World Exhibition (Mediterranean Village, booth P14).
AM International, in collaboration with German biscuit manufacturer Bahlsen, has created travel retail-exclusive gifting solutions tailored to the channel. A small suitcase full of biscuits is aimed at children while a tin filled with PickUP! Chocolate bars, which doubles as a boom box, targets teenagers and music enthusiasts.
A gift box which celebrates Bahlsen’s German heritage will also be presented in Cannes.
Beauty Sweeties aims to provide a healthy snacking solution with its natural fruit gums which are made from ingredients like aloe vera, biotin and coenzyme Q10.
The sweets are free from artificial additives as well as gluten, gelatine and lactose. According to the brand, its gums have one of the highest fruit contents on the market, with up to 25% fruit juice, 15% mashed fruit and 6% fruit pieces.
AM International said: “The combination of confectionery and beauty/lifestyle is the perfect launch pad for cross-category sales. The brand’s clear advantages are a self-explainable brand name and travel retail-exclusive resealable pouches with an eye-catching packaging design.
“In domestic markets, Beauty Sweeties is the number one brand in the functional sweets segment wherever listed and outperforms well-established brands.”
