US. Elizabeth Arden has introduced the fourth feminine fragrance from pop star Britney Spears, called Midnight Fantasy. It began rolling out in the US in January.
The scent is described as a sophisticated twist on its predecessor, Fantasy Britney Spears. It is being marketed as an enticing flirty fragrance, with an air of mystery and magic.
The juice opens on notes of black cherries, fused with framboise and plum. These lead to a floral heart of night blooming orchid, freesia and velvet iris. The base is a blend of musk, amber and vanilla.
The flacon is a darker, edgier reinterpretation of the original Fantasy Britney Spears bottle. It is coloured midnight blue and decorated with sapphire crystals. The outer carton is also dark blue, embellished with a subtle enchanted forest design.
The product line-up comprises 30ml, 50ml and 100ml edp sprays, priced domestically at US$35, US$45 and US$55, respectively.
The launch is being supported with an introductory gwp of a midnight blue evening bag, offered with any Fantasy Britney Spears or Midnight Fantasy Britney Spears fragrance purchase of US$55 or more.
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