B2B-to-C global exclusive: CDFG celebrates third anniversary at Haikou Mova Mall

CHINA. China Duty Free Group (CDFG) is celebrating the third anniversary of CDF Haikou Duty Free Shop in downtown Haikou with a series of promotions and a special arts project.

中免集团海口日月广场免税店推出丰厚促销活动与艺术展览庆祝开业三周年

To mark the occasion at the Mova Mall store, The Moodie Davitt Report is delighted to provide extensive coverage through an exclusive video in association with Hainan Hinews Media Co, The Moodie Davitt Report’s strategic partner in Hainan province.

The two media houses, leaders in their respective fields, have an exclusive information-sharing alliance to bring coverage of Hainan’s booming offshore duty free sector to the widest possible Chinese and international audience.

CDF Haikou Duty Free Shop is a strong shopper magnet in the island’s capital, Haikou

The film, in Mandarin, comes courtesy of our colleague in Hainan, Lu Tianqin, Chief TV Host of Hinews.cn Media and Head of the Duty Free Channel. The film is also being broadcast on the highly popular New Hainan app and Nanhai website (Nanguo Metropolitan Daily). Highlights of the commentary are included below in Chinese.

“During the third anniversary CDF Haikou Duty Free Shop has launched plentiful promotions for consumers, including popular perfumes and cosmetics at up to -50% and select wines at up to -35%,” says Ms Lu as she leads viewers on a tour of the store.

“On international brands, they offer 3-5x loyalty points on every purchase and, equally exciting, for every transaction above CNY10,000 (US$1,580) consumers enter a lucky draw – each one containing a reward with the luckiest winners’ purchases becoming free of charge.”

CDF海口日月广场免税店推出众多促销活动来回馈消费者:爆款香化闪购低至5折;精选酒水闪购低至65折;国际精品享3-5倍积分。

Items such as Estée Lauder Micro Essence and Perfectionist Pro are available at -50% off the duty free price plus 5x loyalty points. Highlighting a pair of Alexander McQueen shoes, Ms Lu notes that consumers can save CNY600 (US$94.60) on all shoes. Typifying the attractive prices on offer, Rémy Martin XO comes in at -10% below the regular duty free price plus 6x loyalty points.

现在我要是当天买这么一双Alexander McQueen的鞋可以省600多块钱,而且所有这些鞋都享用。我发现这瓶人头马的天醇XO免税价打9折,再享6倍积分。

Championing the arts

In a highlight of the celebrations, from 12 to 18 January CDG is partnering with the Institute of Fine Arts at Hainan Normal University to host a visual design competition themed ‘Auspicious Tiger for Prosperity’ to celebrate the retailer’s landmark and the forthcoming  Chinese New Year of the tiger.

China Duty Free Group gets the New Year off to a roar

Nearly 100 artworks created by the faculty and students of the university are on on display, portraying the life and culture of Hainan as well as pieces created around the Year of the Tiger.

值得一提的是除了大促活动之外,1月12号-18号期间 CDF海口日月广场免税店联动海南师范大学美术学院开展“福虎生威”三周年店庆视觉设计展赛。近百幅由美院师生创意演绎的海南地区以及虎年生肖系列邀您现场品鉴。

“In three years’ time CDF Haikou Duty Free Shop has achieved many breakthroughs,” notes Ms Lu. “It’s been ceaseless in optimising its operations as well as fulfilling its social responsibilities with a commitment to people’s livelihoods.

“We believe that in the future CDF Haikou Duty Free Shop will continue to flourish thanks to the benefits unleashed by the offshore duty free policy. It will also strengthen cooperation with other sectors, focus on consumers’ diversified needs in the context of upgrading consumption to provide more high-quality goods and even more comprehensive services.”

三年时间 CDF海口日月广场免税店一次又一次突破自我,不断优化各项经营举措,积极主动承担社会责任,关注民生。

相信未来CDF海口日月广场免税店将会继续依托海南离岛免税政策红利,同时加强跨界合作,聚焦消费升级情况下的多元的消费需求,为广大消费者提供更优质的商品和更全方位的服务。

The film shown above is also being broadcast on the highly popular New Hainan app

Footnote: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.

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