Bacardi Global Travel Retail (GTR) has launched an innovative Twistails rum-based pod line, aimed at offering “bar-perfect” cocktails.
According to Bacardi GTR, the Twistails process is simple. Users just add water and ice to the branded shaker, attach the strainer, the cocktail pod of choice and twist. A good shake ensures a bar-perfect cocktail is ready in seconds.
The new product is a strong feature of the company’s presence at this week’s Virtual Travel Retail Expo. Bacardi is a Platinum Partner of the five-day event.
An on-stand competition offers daily prizes of premium products from the company’s portfolio. Its representatives also feature in Experience Arena sessions on 12 October in Discover the World of Whisky with Bacardi and The Rise of Super Premium Tequila on 13 October. The Experience Arena Agenda is detailed here.
Bacardi Carta Blanca rum-based Twistails cocktail pods are available in travel retail in three flavours: Bacardi Mojito, Bacardi Strawberry Daiquiri and Bacardi Rum Punch. The pods incorporate a dual chamber to ensure a fresh cocktail experience. All pods and packaging are recyclable and additional flavours are already under development.
Bacardi Global Head of Marketing Travel Retail Ignacio Vázquez said: “With the launch of Twistails we are creating a new incremental category in travel retail, combining iconic spirit brands, innovation and convenience as a perfect solution for travellers.
“We want to show consumers you don’t need an elaborate set-up or countless ingredients to produce bar-quality cocktails at home or on vacation – it can be as easy as a twist and a shake.”
The starter pack includes the stainless-steel Twistails shaker, strainer and six 50 ml pods (two of each cocktail) and has a RRP of US$35. A replenishment pack of six single cocktail pods is also available with a RRP of US$30.
The cocktail pods range from 38.1% to 43.7% ABV, depending on the flavour. The finished cocktails (120ml) range from 9.5% to 10.9% ABV.
