Beam Suntory has partnered with DFS Group to launch a limited edition Hibiki Japanese Harmony Master’s Select bottle. It is available now at Singapore Changi and Hong Kong airports before rolling out to other regions in 2016.
Priced at US$160, the Hibiki limited edition follows the introduction of Hibiki Japanese Harmony Master’s Select in global travel retail last October.
The limited edition bottle is said to honour the artistry of Japanese culture as well as celebrate Hibiki as a harmony of Japanese nature and craftsmanship. The design highlights the traditional Japanese symbols of the Sakura flower (cherry blossom), a Goshoguruma (royal carriage) and Ryusuimon (streaming water). During Japan’s Edo period (1608-1868) these were considered symbols of good fortune and prosperity and often used as special gifts for the Shogun.
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Bringing harmony to travel retail: the limited edition Hibiki bottle (hover over the image with our unique Moodie Magnifier to view in greater detail) |
Hibiki Japanese Harmony Master’s Select will be featured in Explore the Whiskies of the World, a new global initiative to showcase Beam Suntory’s range, which invites shoppers to explore whiskies from around the globe. The interactive space will be showcased for two months at DFS stores in Changi Airport terminals 2 and 3, Hong Kong Airport terminals 1, 2 and 7 and also at Los Angeles International Airport (LAX).
The Explore the Whiskies of the World activation, which features a sensory element, allows consumers to sample whiskies from Laphroaig, Connemara, Jim Beam, Canadian Club and Hibiki. Customers will be invited to delve deeper into the collection using an iPad and will be able to take away a tasting passport complete with tasting notes and brand information, which will be available in English, Cantonese and Mandarin.
Installations will include branded bars and displays, highlighting a product of the week, and a luxury overnight bag as a gift with purchase offer.
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Whiskies from the five corners of the world: consumers can sample whiskies from Laphroaig, Connemara, Jim Beam, Canadian Club and Hibiki brands | |
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The Explore the Whiskies of the World activation encourages consumers to delve deeper into Beam Suntory’s collection |
DFS Group Senior Vice President Global Merchandising for Wines, Spirits and Tobacco Brooke Supernaw said: “The Japanese whisky category and in particular Hibiki is hugely popular with our customers so we are very excited to be the first retailer in the world to introduce this limited edition product.
“As a travel retail operator, we want to offer customers a unique environment for luxury shopping and our partnership with Beam Suntory is a great opportunity to bring together an outstanding range of premium whiskies through a premium platform. The interactive communication tools will encourage travellers to experiment with leading brands and drive purchase as they learn about how the flavours of different whiskies are greatly influenced by the countries where they are produced.”
Beam Suntory GTR Marketing Director Michael Cockram added: “As Japanese whisky continues to perform well on the global stage, this world first for Hibiki gives travellers and DFS a product that cannot be found anywhere else at the moment. The bottle is beautiful and elegant and will resonate with whisky connoisseurs and novices alike, making it the perfect gift or a stunning addition to any collection.
“Explore the Whiskies of the World showcases our leading range of world whiskies and provides the traveller with a truly unique experience that is engaging and educational. With our valued partner, DFS, we are encouraging whisky drinkers to expand their knowledge and discover a wealth of whisky styles, suitable for every palate.”
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Installations will include branded bars and displays, highlighting a product of the week |
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