SINGAPORE. Moët Hennessy-owned Belvedere Vodka held a soft launch for its 100 proof vodka, Belvedere Intense, in DFS stores at Singapore Changi Airport in early October, with all bottles being sold out within the first week.
The vodka has since been restocked and currently retails in DFS stores at Changi Airport at S$73 (US$48.50) for a 1litre bottle.
Belvedere Vodka is the first super-premium vodka brand to introduce a 100 proof line exclusively to travel retail and is available through high-end retailers at leading international airports.
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Striking set-ups for Belvedere Intense, featuring bold black packaging, in DFS stores at Singapore Changi Airport | |
Double filtered through charcoal, Belvedere Intense has an increased alcohol content of 50%abv.
According to the brand, the spirit is “˜full bodied, smooth, and possesses an intense aroma with notes of crème caramel, dark savoury spice, and rich bitter chocolate’.
Encased in a glossy black glass bottle with silver foil trees and a pale grey palace on the front, the packaging of Belvedere Intense is a departure from the brand’s signature frosty white bottle.
Belvedere vodka originates from Poland and is produced using Dankowskie Gold Rye and pure water from an artesian well.
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