Blue Storks Travel Retail reports solid sales growth for Ögon wallets

Blue Storks Travel Retail reported has reported a period of strong growth for its Ögon Designs aluminium wallets and is looking to secure more listings at next month’s TFWA Asia Pacific exhibition (stand number: B2/A01).

Created by Thomas Marcel 11 years ago, the aluminium wallets were based on the concept of a protective aluminium credit card case that was lightweight, durable and sleek in design.

Since the end of last year, Ögon has secured more than 20 new inflight listings and is now sold on over 40 airlines, including Qatar Airways, Cathay Pacific, Air France and Thomas Cook Scandinavia. It has been a strong performer on Air France, selling more than 2,000 pieces a month.

A wallet from the new Quilted Collection
The Ögon aluminium wallet is said to be a bestseller on 50 airlines

Blue Storks Travel Retail Managing Partner Arnaud Fauvarque said that sales figures for Ögon have been “outstanding” and expectations are high for 2016. He added that the aim is to cover the whole inflight channel by the end of 2016.

A new self-service unit has been developed for airport stores. According to initial tests carried out by Dufry, results were beyond expectations, claimed Fauvarque.

The Ögon line has recently been extended with the addition of the Stockholm V2 wallet and the Quilted Collection.

At IAADFS, Blue Storks also presented its Just Over The Top (JOTT) down jackets, prices starting at US$150. The range of ultra-thin and lightweight goose down outerwear includes jackets and vests for men, women and children. A unisex version of the jacket is being developed for airlines, revealed Fauvarque.

The four season JOTT jacket is selling well at Hamad International Airport, said Blue Storks

Following a positive showing at Hamad International Airport, Qatar Duty Free will extend the listing and dedicate a larger space to the brand, said Fauvarque. The company has also launched a new self-service unit for in airport shops.

JOTT jackets are currently listed in 12 locations with LS travel retail and in ten with Dufry.

Other brands in Blue Storks’ portfolio are Daniel Wellington watches, Komono watches and sunglasses and SeeConcept sunglasses.

For more information, please contact Arnaud Fauvarque: af@bluestorks.com, or Frederik Westelinck: fw@bluestorks.com .
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