Leading Asian brand distributor and operator Bluebell Group has formalised its executive leadership team, highlighted by the permanent appointment of Philippe Guettat as Group President & CEO.
Chairman of the Board Laurent de Rougemont said: “The Board has been impressed by the clarity and strategic discipline Mr Guettat has brought to the group during his interim tenure. His commitment to operational excellence and delivering value for our stakeholders makes him a definitive choice to lead the group into its next chapter of success.
“We move forward with a reinforced leadership structure and a simple goal: to ensure Bluebell remains the most sophisticated, high-performance home to the world’s most iconic brands.”
Guettat’s permanent appointment advances the group’s long-term commitment to operational excellence, sustained growth and a resilient, future-ready foundation, Bluebell Group noted.
Guettat said: “I am honoured to lead Bluebell Group into this exciting next phase. Our industry is evolving, and Bluebell is evolving with it.
“We are focused on ensuring that every part of our business is optimised to deliver even greater value to our brand partners and stakeholders, while investing further in our core strengths across Asia.”
Strengthening its executive leadership in people and culture, the group has named Ivan Zenovic as Chief People & Communications Officer, responsible for modernising talent strategies and ensuring consistent retail excellence across all markets.
The Group’s Executive Committee will continue to oversee operations across key regional markets, as follows:
Group President & CEO: Philippe Guettat
Group CFO: Pierre Buet
Group CPCO: Ivan Zenovic
Group CIDO: Jacky Leung
President & CEO, Japan & Korea: Emmanuel de Place
President & CEO, Mainland China & Hong Kong: Jenny Lai
Managing Director, South East Asia & Australia: Nelly Ngadiman
Managing Director, Taiwan: Ingrid Chang ✈
