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Bobbi Brown’s new BB Cream SPF 35 PA+++ |
INTERNATIONAL. Bobbi Brown has created a new BB Cream SPF 35 PA+++, for consumers seeking a product that combines both skincare and make-up benefits. It began rolling out in all Asia Pacific travel retail locations this month, with the exception of South Korea, where it will be launched in April.
The BB Cream is said to perfect and smooth the skin’s appearance, instantly and over time. Available in three shades (Extra Light, Light and Fair), the lightweight, buildable formula evens out and gives skin a lit-from-within glow, according to the brand.
Skin is moisturised though oil and shine are kept at bay, while the SPF helps protect against UVA/UVB damage. Overall, fine lines and wrinkles appear less noticeable, visible redness is reduced and pores appear more refined, claims the brand.
“This cream not only offers amazing ingredients and benefits but also comes in three skin tone correct shades that look natural on everyone,” explained Brown.
The formula includes light-reflective pearls to brighten dull skin; argireline (a natural peptide) to help boost natural collagen production; caffeine and sucrose to help prevent redness; and vitamin E and rice bran extract to protect against free radicals.
BB Cream SPF 35 PA+++ should be applied in a thin, even layer using fingertips, sponge or brush. It can be used as a make-up base and/or lightweight foundation.
