INTERNATIONAL. Coty is celebrating the 25th anniversary of the Boss Bottled Eau de Toilette by launching Boss Bottled Elixir, the newest addition to the Boss Bottled family.
Boss Bottled Elixir, described as ‘an elevated interpretation of modern masculinity’ is the most highly-concentrated Boss Bottled release to date.
The premium scent offers incense and cardamom top notes, Vetiver and Patchouli heart notes and earthy base notes of Cedarwood Essence and Labdanum Absolute.
The fragrance was created by Master Perfumer Annick Menardo, creator of the original Boss Bottled fragrance, in collaboration with Perfumer Suzy Le Helley. According to Coty, one bottle of Boss Bottle is sold every four seconds worldwide.
The Boss Bottled flacon gets a modern makeover with Boss Bottled Elixir. The fragrance bottle is revamped with a deep black lacquer with a gleaming light in the centre. The concept is inspired by the fragrance campaign which encourages users to ‘find their inner light’. The bottle is finished in ceramic with a brushed gold bottle cap.
Australian actor Chris Hemsworth, best-known for his role as Thor in The Avengers film franchise, is the face of Boss Bottled Elixir. Hemsworth is the global face for the Boss Bottled franchise.
According to the brand owner, Hemsworth is a ‘multifaceted, inspirational archetype of the modern Boss man’ and makes the perfect face for the fragrance family’s next chapter. ✈