Italian winery and distillery Bottega has launched new product and packaging innovations in response to evolving demand for convenience, premiumisation and distinctive brand experiences.
Notably, the company has expanded its 20cl portfolio as it sees the format gaining relevance in travel retail due to its versatility across individual consumption, gifting and impulse purchasing occasions. Bottega has refreshed the packaging of Petalo Moscato 20cl with a more contemporary visual identity as part of this drive.
Another highlight is Amazonik, a sparkling wine concept inspired by the colours, energy and biodiversity of the Amazon rainforest. The line features an expressive visual identity to appeal to consumers looking for lifestyle-led propositions.
“Travel retail is one of the most dynamic and influential channels in our industry, giving us a special opportunity to engage with consumers from around the world,” said Bottega S.p.A President Sandro Bottega.
He added: “At the TFWA World Exhibition in Cannes, we will present innovations that combine product quality, design excellence and contemporary consumer appeal. Our objective is to create memorable experiences that reinforce the value of Italian lifestyle, authenticity and craftsmanship.”
Bottega will showcase the innovations alongside its core portfolio of Prosecco, premium sparkling wines, grappas and liqueurs, including no- and low varieties at the TFWA World Exhibition & Conference (Stand A11, Blue Village). ✈
