Bric’s and Moleskine join forces in new “bleasure” collection

Italian luxury notebook manufacturer Moleskine and luggage specialist Bric’s have partnered for a new collection of travel bags and accessories.

Moleskine by Bric’s, a range of “bleasure” (business, travel and leisure) bags and trolleys, will be introduced to travel retail at the TFWA World Exhibition in Cannes in October.

The collection, said to target a “new and contemporary” consumer, was developed with five ‘types’ of travellers in mind: businessman or woman, urban commuter, student, creative professional and trendsetter.

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Moleskine by Bric’s: a new collection by two Italian specialists

Moleskine by Bric’s divides into two categories: business and travel. Both feature soft-side and hard-side items, in black technical fabric and polycarbonate with fluorescent details.

The business category offers multi-compartment bags: three backpacks, briefcase, cross-body, messenger, tote, business weekender, a RFID pouch and a hard-side trolley featuring a front pocket with business organiser.

The travel category includes two sets of trolleys, in cabin, medium, and large sizes, with spinning wheels and pull-handle system.

The new collection offers black business and travel bags with fluorescent details

The soft-side trolleys come in nylon while the hard-side trolleys are made from polycarbonate and have an embossed anti-scratch Moleskine logo pattern, matte black aluminium corner protectors and an organiser with fluorescent contrasts.

The collection also includes a limited edition Moleskine by Bric’s notebook.

Moleskine CEO Arrigo Berni (pictured below and the subject of a recent fascinating interview by Martin Moodie) said: “This partnership with Bric’s represents another important  step in the gradual process of extending our brand to include categories of products where Moleskine’s dedication to travel and mobility can be expressed in relevant new products geared to our customers.

“We are proud to be partnering with such a fine example of Italian luggage manufacturing  excellence as Bric’s.”

Moleskine CEO Arrigo Berni was the subject of a fascinating recent interview by Martin Moodie

Bric’s CEO Attilio Briccola commented: “In its 64 years of history Bric’s has acquired a wealth of manufacturing expertise, and in this co-branding venture we have developed a technical and functional concept that integrates with the style and behaviour needs of Moleskine consumers.

“By sharing distribution channels, Bric’s and Moleskine will be able to work together to expand their presence in international markets through a solid and carefully chosen platform.”

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