Spirits distributor Blue Caterpillar has entered a strategic distribution agreement with Brockmans Gin to drive the brand’s growth in travel retail and domestic markets across key regions in the Americas.
The partnership will extend Brockmans Gin’s presence across airports, cruise lines and border stores, complemented by targeted placements in high-value domestic and export markets.
Brockmans Gin was created in 2008 to disrupt the category with its bold and inventive flavour combinations of traditional gin botanicals with blueberries, blackberries and subtle citrus to produce a smooth, aromatic spirit.
Guided by its ‘properly improper gin’ ethos, the brand has successfully carved out a niche in the spirits sector, appealing to consumers seeking bold, distinctive flavours.
Blue Caterpillar leverages its travel retail and premium spirits distribution expertise to accelerate the brand’s growth in the Americas and expand its consumer base.
Blue Caterpillar Co-Founder Christoph Henkel said: “We are delighted to welcome Brockmans Gin into our portfolio. It’s a brand that defies convention yet delivers world-class quality – a perfect fit for the vibrant and diverse consumer base we serve in travel retail and premium domestic markets across the Americas.”
Brockmans Gin Commercial Director Maxine Hoy added, “Partnering with Blue Caterpillar is an exciting step forward for Brockmans Gin.
“With strong expertise in travel retail and premium spirits distribution across the Americas, Blue Caterpillar is the ideal partner to help us grow Brockmans’ presence. We look forward to working closely together to share our ‘properly improper’ gin with new consumers.” ✈
