JP-GTR is set to highlight two fast-growing US spirits portfolios at the upcoming IAADFS Summit of the Americas 2026 (28–31 March) at Rosen Shingle Creek, Orlando, Florida (Booth 323).
Founded by respected drinks industry veteran Jean-Philippe Aucher, the agency will present brands from Virginia Distillery Co. and Grain & Barrel Spirits, both making their debut in global travel retail.
Virginia Distillery Co. positions its American single malts for market entry, building on the category’s official US recognition in 2025 – the first new American whiskey classification in over 50 years.
The largest independent American single malt producer in the US, the distiller is spotlighting its flagship Courage & Conviction range, combining a distinctly American production style with provenance-driven storytelling and premium appeal for international travellers.
Grain & Barrel Spirits’ Chicken Cock Whiskey, established in 1856 and recognised as ‘The famous old brand’, will also be showcased.
Blending historic character with modern appeal, this Bourbon is crafted from 70% corn, 21% rye and 9% malted barley, aged four years in white oak, and offers notes of toasted oak, butterscotch and vanilla, presented in a Prohibition-era inspired bottle built for shelf standout.
JP-GTR Founder Jean-Philippe Aucher said: “We are proud to bring two exciting American spirits portfolios to travel retail for the first time. These brands have built strong reputations domestically and are now ready for international discovery.
“The Summit of the Americas allows us to place them directly in front of key decision-makers, and we hope this will mark the beginning of meaningful distribution across the channel.”
The presentation advances JP-GTR’s broader strategy to promote craft and premium American spirits into international duty free, supporting brand partners as they establish their first global listings. ✈
