INTERNATIONAL. Brockmans Gin will be showcasing its Orange Kiss expression at the upcoming TFWA World Exhibition in Cannes (1-5 October).
In travel retail, Brockmans Gin is represented by spirits specialist JP-GTR, led by industry veteran Jean-Philippe Aucher. JP-GTR is making its travel retail debut with Brockmans Gin at the Cannes exhibition this year (Green Village L60).
In the summer, Brockmans Gin teamed up with Gebr. Heinemann to highlight the new expression through the ‘Kiss My Sunset’ campaign.
The campaign ran in Frankfurt Airport in June and July, with a tasting promotion ongoing at Berlin Brandenburg Airport until the end of September. The campaign is also running in the UK and other selected domestic markets.
Brockmans Gin’s partnership with Gebr. Heinemann will continue in October and November in Düsseldorf Airport.
Brockmans Gin is available in airports in Hamburg, Münich and Vienna along with other key travel retail locations. It has a border store presence with Travel Free across Europe and London Supply in Argentina. The Orange Kiss expression is also available in selected duty free stores in Spain and the Baltics.
“Brockmans has built a growing international fanbase of loyal consumers and advocates with just one expression thanks to its standout taste profile,” said Brockmans Gin International Vice President Pierpaolo Indelicato.
“Our ambition with Brockmans’ second expression, Orange Kiss, is to challenge perception as to what people think of flavoured gin. We have taken a common ingredient – orange – and twisted it to deliver an elevated taste experience in the ‘Properly Improper’ Brockmans way.
“Due to interest and market demand, the roll out in international markets is progressing faster than initially forecasted; we expect duty free retailers to match listing and availability by end of this year.”
Brockmans Gin is known for its use of non-traditional gin botanicals and its Orange Kiss expression, its first release since 2008, is testament to this ethos. The flavoured gin is ideal for sipping neat or for creating a twist in classic gin cocktails.
The gin is housed in a tinted red-to-orange bottle, which features the brand’s distinctive crosshatch on the body and the initial on the bottle neck. The 70cl bottle has 40% ABV and retails for £34 (US$43). ✈
