UK/US. Masterfoods International Travel Retail (MITR) is to add seven new packs to its portfolio for this year’s IAADFS showcase (Booth no. 1927).
The M&M’s brand dominates the new pack range, which maintains a focus on added value, with each exclusive pack offering a bonus “˜gaming’ or “˜leisure’ element to promote gifting.
“MITR is recording outstanding sales across the world, and despite an unstable picture in some regions we’ve seen dramatic growth across the board,” said Regional ITR Director for the Americas Liliana Fuente.
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M&M’s Lifestyle Dispensers include a jet-skier, canoeist, motorcyclist and roller-blader |
“The company reports global business sales figures are a third higher than last year. The market is buoyant, people are travelling freely and the picture is very positive for 2007. In the first two months sales are running at over +100% ahead of the same period last year.
“While we’ve seen the gap and fulfilled the need for value packs in the sharing sector, we wanted to offer a more comprehensive range of gifts for children. This new 2007 range will meet this need as MITR intends to maintain its position as the clear leader in the gift market for children with our range of M&M’s packs.”
MITR’s Top Performers globally this year have been:
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Giant M&M’s contain 125g of M&M’s Peanut confectionery |
The top-selling items across the Americas this year have been dominated by Pouch Packs:
The new MITR packs to be introduced for 2007 are:
Character Gifts:
M&M’s Choco Dispensers: A new range of collectable M&M’s Red and Yellow characters in fancy dress with two packs of 45g M&M’s Chocolate. There are six characters to collect, including a farmer, a witch, a chef and a pirate, all within the pocket-money range. At 10cm high, the line is slightly larger than its predecessor, the M&M’s Mini’s Dispenser – one of MITR’s best-selling packs for several years.
M&M’s Beach Dispenser: A single boxed M&M’s Yellow character lounging on a deckchair and eating an ice-cream, with two packs of 45g M&M’s Chocolate. This replaces the “˜Candy’ Dispenser.
Introducing Giant M&M’s: A novelty container shaped as a huge M&M, 13cm across, contains 125g of M&M’s Peanut confectionery. The pack can be collected in four different colours.
M&M’s Sudoku Game: A handy pocket-sized version of this global phenomenon with an electronic Sudoku game, alongside a pack of 125g M&M’s Peanut.
M&M’s Lifestyle Dispensers: A mid-sized dispenser with four different characters to collect, including a canoeist, a jet-skier, motorcyclist and roller-blader, with 125g of M&M’s Peanut.
M&M’s Alarm Clock: A smaller version (20cm) of the children’s alarm clock. Ideal for bedtimes, with two packs of 45g M&M’s Peanut.
Adult Gifts:
Dove Jewels Handbag: 270g of Dove Jewels presented in an attractive, window format with handles for easy carrying.
MORE NEWS ON MASTERFOODS
M&M’s hit the spot at ISPY awards – 12/02/07
Masterfoods and Marfo airline meals prove a hit – 22/11/06
Masterfoods International Travel Retail to launch seven new gift packs in Cannes – 08/09/06
Masterfoods and Fiesta Mall Duty Free give travellers something to treasure – 31/07/06
