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Laurent Perrier International Operations Director Jean-Christian de la Chevalerie alongside the winning packaging at the company’s stand in Cannes |
FRANCE. The Cage Cuvée Rosé Laurent-Perrier has been awarded the coveted Forme de Luxe Prize at the Luxe Pack ceremony, which took place in Monaco on 28 October.
The limited edition pack houses a bottle of Cuvée Rosé Laurent-Perrier, a wine said to have become the global benchmark for rosé champagnes.
The cage is said to reflect the demanding quality and bold approach of the wine. Besides being decorative, the giftbox also contains a collector’s item: a miniature cage-shaped stopper.
The Luxe Pack event rewards creative packaging design. A professional jury, selected by Formes De Luxe magazine, determined the winners among 82 products within 19 categories.
The Cage, designed by Laurent-Perrier and developed by Virojanglor, distinguished itself by its “aesthetics and originality” in the Promotional Kits category.
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The Forme de Luxe Prize and the winning design from Laurent Perrier | |
